Emmanuelle GUIMARD

En résumé

Entreprises

• INBEV FRANCE, The world’s largest brewer by volume - Trade marketing assistant

  2005 - maintenant Co-building the National promotional plan for 5 brands: LEFFE, STELLA ARTOIS, HOEGAARDEN, BOOMERANG and BRAHMA. Monitoring and management of operational programmes.
  
  Results: volume development, sales activation, point of connexion’s animation.
  
  => Involvement in the 2006 National invitation to tender of the HORECA channel
  => Development of the promotional material with advertising agencies and suppliers
  => Interface between brand managers and sales force to optimize each action on the field
  => Working with all departments: procurement, legal (Evin law binds), accountancy, logistics, etc.
  => Monitoring of the budgets
  => Communication on the sales operations (upstream and downstream), analysis and recommendations

• EMI MUSIC FRANCE - Sales representative, South West of France

  Paris 2004 - maintenant Results: daily sales goals reached (4000 €), implementation of the products’ visibility
  
  => Responsible for a portfolio of 15 customers: hypermarkets, specialized stores, and wholesalers
  => Sale-off discs, sales dealings, and negotiation of merchandising solutions
  => Customer’s relationship development through visits in the stores
  => Weekly reporting

Formations

• Ecole Supérieure De Commerce

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