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Estelle ZUSELLI

RARITAN

En résumé

Development Program :

•Successful Regional sales Manager Assessment (May 2011)
•J&J Leadership Communication Program
•J&J Fundamental Skills of Leadership
•Integrity Selling – Sales force training - Johnson & Johnson Program
•DO IT : Management and individual Coaching
•Human Resources Program « Targeted people selection »

Entreprises

  • Laboratoire JANSSEN - Sales Manager

    2012 - maintenant Sales Management Paris (Pariet® / Effentora® / Durogesic® / Biafine® / Immunology Partnership)
    13 sales reps management

    Major Achievements:

    • 1st in growth (Paris : +22% - IDF : +13%)
    • Exceed sales objectives (Paris : +9% - IDF : +7%)

  • Laboratoire JANSSEN - Oncology Marketing Manager & Country Value Team Leader France

    2007 - 2011 Eprex & Caelyx Marketing Manager (EPREX Oncology / Hematology / Surgery / nephrology Business) : 90M€ – CAELYX : 30M€
    Team: 2 Marketers + 1 trainee + 1 assistant

    Major Achievements:
    • Talent people development
    • Coordinate Janssen Marketing Teams to implement Marketing campaign on Ipad
    • Drive CAELYX transfer from Schering Plough/ Merck to Janssen (January 2011)
    • Develop a global Oncology strategy through patient approach Caelyx (1st Chemotherapy : curative treatment) & Oncology Supportive Care portfolio (Eprex / Durogesic / Effentora)
    • Successfully lead the French Eprex Core Value Team to support the IBVT (European Organization) on new indication development project (Myelodysplastic syndrome MA)
    • Develop Innovative multichannel strategy in Hematology (CONNECT project oriented)
    • Convince JCF Board to invest in Surgery business (FTEs investment)
    • Exceed Eprex Oncology sales objectives in a highly competitive market (3 biosimilars)
    thanks to Eprex Protecs Launch and better brand plan implementation : 2nd ESA of the market.
    • Bring Eprex as the most competitive ESA in Nephrology after sub-cutaneous relaunch: Growth YTD08: +12% - YTD09: +6%

  • JOHNSON & JOHNSON Wound Management - ETHICON - Marketing Director

    2003 - 2007 Responsible for developing innovative commercialization strategies
    Responsible of Late Life Cycle Management and new product segment development: Integra Regranex relaunch (Janssen-Cilag product) - 30M€
    Team: 5 Marketers + Communication department

    Major Achievements:
    • Launch a new distribution channel: Direct Sales to Pharmacists (1.3M€ in 1st Year)
    • Boost Internal and external Collaboration to maximize Business:
    Biafine® (J&J Consumer France) / Algosteril (Brothier) / Effidia (Medix)
    • Influence role in Leadership Meeting
    • Involve in Market Access for Reimbursement re-evaluation (Lobbying HAS / CEPP)

  • JOHNSON & JOHNSON Wound Management - Advanced Wound Care Product Manager Senior

    New Brunswick 2000 - 2003 Responsible for 80% of Wound Management Business

    Major Achievements:
    • Constantly achieve best EMEA results, overtaking US
    • Gain significant market shares and reach leadership position on the Moist Wound Healing Market
    • Appointed as European Brand Team Meeting Member

  • Johnson & Johnson Wound Management - Anti-infective Product Manager France & European Antimicrobial Product Manager

    New Brunswick 1999 - 2000 Responsible for antimicrobial product strategy

    Major Achievements:
    • Position Actisorb as the 1st antimicrobial on AWC Market
    • Win Bellringer Award recognition for the Best J&J Promotional Campaign
    • Pioneer the 1st Worldwide Antimicrobial Product Manager Education Event

  • Johnson & Johnson Medical - Advanced Wound Care Product Manager

    New Brunswick 1997 - 1999 Major Achievements:
    • Launch of the 1st Advanced Wound care range in France thence revolutionize the Healing Market profile and change treatment paradigm
    • Played an instrumental role in the Franchise creation (80 reps)

Formations

Réseau

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