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Eva FOUQUET

SYDNEY

En résumé

Mes compétences :
Online marketing
Affiliate Marketing
SEO/SEM
Display Advertising
ROI management
Presse
Team management
Email marketing
Business development

Entreprises

  • Hotelscombined - International Partnerships Manager

    2013 - maintenant
  • - Digital Marketing Manager

    2012 - 2013
  • Hotel.info - E.Marketing manager - Branch offices

    2009 - 2012 Strategy / Management :
    Define and follow e.marketing strategies in FR/ES/IT/UK /BR and Singapore
    Hire, train and manage the international marketing team
    Coordinate activities between headquarters (Germany) and subsidiaries
    Implement a strong ROI strategy in all subsidiaries
    Implementation of reporting tools through Microsoft CRM
    Elaboration and budgets follow up

    Developments / E.Marketing :
    Affiliate program development, CPA, CPC, CPM (inhouse + affiliate plaforms)
    Media buying campaigns evaluation and optimisation (display, retargetting, emailing…)
    Mobile strategies development
    SEO, SEM follow up with headquarters
    Social media tools development (facebook, twitter)
    Complete website redesign in May 2012 (adaptation and coordination for countries)
  • Hotel.info - Online marketing manager France

    2007 - 2009 E.marketing:
    Looking for new partners / affiliates in France
    Dealing with main affiliate platforms
    Media buying campaign launches
    Social media strategy development
    Press activities development with a press agency (open2europ, DDB)
    Budget administration
    Reporting / analysis

Formations

  • Northumbria University (Newcastle)

    Newcastle 2004 - 2005 BA (Hons) Business Management

    International Marketing
  • Groupe Sup De Co La Rochelle

    La Rochelle 2002 - 2006 Marketing

Réseau

Annuaire des membres :