Fabien MAIRESSE

En résumé

Entreprises

• Stallergenes - Marketing Effectiveness Associate - Middle East & GCC Subsidiary

  ANTONY 2012 - maintenant Structure and improve Business & Financial analytical tools and reporting process, analyze market data, lead a new CRM project implementation (Veeva - Sales Force), participate to improve the SFE. Responsible for Market Access projects since 2014. Provide punctual support in promotional material design
  • Business & Financial reporting: Sales, forecasts, P&L reports automatization, sequence reporting process and deadlines
  • CRM Project Leader: In connection with internal departments and external vendor - responsible for data cleaning, database setup, solution design, data migration, communication & change management, end-user training & follow-up
  • SFE improvement: Improve Field Force support, organization, planning and motivation through the new CRM system capabilities by designing new dashboard (including new KPIs), challenge the business organization, strengthen the follow-up, and connect the CRM outcome to the incentive plan. Implement a tailored follow-up of each country through Balanced Scorecard.
  • Market Access: Prepare the Value dossier for Saudi Arabia to access Public Accounts and to tackle private reimbursement. Prepare MA material for the Field Force

• Amgen Belgique-Luxembourg - CRM associate, AMGEN Belgique Luxembourg

  2010 - 2010 -Participate to implement a new CRM environment, including a new, global SFA application (CegedimDendrites Mobile Intelligence 5.0 / 5.1) and a Customer Database (based on CegedimDendrites Onekey database). Ensure data migration, executing on change management, communicate, prepare and conduct training of commercial teams, responsible for implementing the new PDA version of the tool
  -Field Support : Review and Validate sales priorities with the Middle Management with respect to field capacity and propose KPI to optimize the use, implement standard reports for SFE and Regulatory (Business Object - SAP)

• Amgen Belgique - Luxembourg - Business planning & Business Intelligence analyst

  2010 - 2012 Ensure market data supply & analysis to the organization, support the business’ decision making capabilities, support, challenge and diagnose all aspects of market data analysis and propose solutions
  -Business Performance Analysis and Monitoring : Responsible for market data analysis of Top 10 strategic products (internal ERP sales data (Cognos-Powerplay – IBM / Business Object - SAP), external audited sales data such as IMS (Dataview – IMS), external distributors / wholesalers sales data)
  -Forecasting and Business Modeling : Develop and implement forecasting tool (Excel – MS) for new product launch, analysis of markets potential, propose monthly budgets (Cognos-Contributor – IBM / RapidResponse – Kinaxis)
  -Field support : Creation and implementation of new sales dashboards with the new reporting system (Business Objects – SAP)
  -Market research : Prepare with PMs Market Research studies (design, questioneers and reports) interract with external vendors

• SERVIER BELGIQUE - Assistant Product Manager VALDOXAN® (Internship)

  2008 - 2008 Assist Business Unit Manager including support to RML by writting a scientific review about Melatonin effects in mood disorders, update demand sales report for every products of the BU, market research analysis in mood disorders

• SERVIER CANADA - Assistant Project Manager PROTOS® (Internship)

  Suresnes 2008 - 2009 Assist project manager including imput to Strategic planning process including Orientation, Strategic and Campaign Plans, market data analysis of the product (IMS Brogan), proposition and development of an innovative computerized dynamic cartography (Flash – Adobe) to answer ressource allocations and specific business questions, creation of a databases for Market Access

Formations

• Université Rennes 1 Master Biologie Gestion spécialité Marketing

  Rennes 2008 - 2010

Réseau

• Claire COATANLEM

• Claire LICHT

• Eric BARRIERE

• Fanny BRU

• Laetitia KERJEAN

• Marie LUTZ

• Maxime POLLET

• Romain ROBERT

• Yann LE MENE