PARIS
DEVELOPPEMENT DES VENTES – STRATEGIE MARKETING ET COMMERCIALE
(agro - high tech - beauté/cosmétiques)
20 ans d’expérience dans la vente, le marketing opérationnel, la stratégie, le merchandising et le category management dans des entreprises leader telles que Masterfoods, Coca Cola, Kellogg's ou Sony Playstation. Connaissance des circuits specialisés et de la GD. Forte aptitude à la détection des potentiels de croissance via la création d’outils d’analyse et de reporting. Développement et déploiement d'une approche catégorielle innovante pour la catégorie Jeux Vidéo récompensée par un mètre d'argent à l'IFM en 2006(CA catégorie: + 15%, déploiement sur plus de 130 points de vente de grande distribution).Conduite de projets européens, management d’équipes pluridisciplinaires jusqu'à 20 personnes.Experience a l.international a Hong Kong et Sydney.
Je donne également des cours en école de commerce. Je suis très intéressée par tout ce qui concerne la formation,le conseil, le coaching et le développement des compétences.
22 years of experience and expertise in trade marketing, sales development, entrepreneurship, merchandising, category management & training. - Extensive experience in leading FMCGs- Worked client side and agency side - Knowledge of all retail channels (grocery channel, specialty stores, and wholesalers) - Proven success with developing creative and innovative strategies, leading International level projects, - Cross-cultural skills- 5 languages spoken and sound knowledge of Asia Pacific, having worked in Asia, Australia and in Europe - Creative thinker, project management, ability to interact and influence stakeholders at any level
Key achievements :
- Launched in Singapore retail beauty products and French pharmacy products (Eau Precieuse, Nail Rock, Katy Perry Eyelashes, H.E.B....)
- Won the first major FMCG budget (opportunity worth of AU$500M) after 3 months of presence in the agency
- Developed an innovative space management concept based on shopper insights for Sony awarded the Silver Meter by the French Institute of Merchandising (category revenues +15% )
- Conducted operational trade marketing launch of Playstation Portable in France
SKILLS AND EXPERTISE
- Effective Communication
- Public Speaking
- Strategic Planning
- Marketing and category management
- Project management / Market research
- Negotiation Techniques, Sales development,
- Management and Coaching,
Leadership & Creative spirit
- Reliable, professional, organized & autonomous
- Exceptional communication & networking skills
Mes compétences :
Beverage
BtoB
Category management
Distribution
Entrepreneur
FMCG
Food
Food & Beverage
Formation
Grande distribution
High tech
Management
Marketing
Merchandising
Product launch
Trade
Trade marketing
Training
sales development
Team Management
MARKETING EXPERIENCE
Breakfasts
Blogging
space management
networking skills
cultural skills
category management & training
category development
WordPress
System Strategy
SAP
Retail Channel
Project Management
Oracle Sales Analyzer
Negotiation Training
Microsoft Office
Market research
Managed the French
Managed the Carrefour account
Managed a portfolio
Loyalty Schemes
Food & Drink Retail
Distribution Network
Assembly Plants
Apollo Software
Active Template Library
