Fariel SETHOM, PHARM. D MBA

En résumé

Entreprises

• Omron HEALTCHARE Europe - Area sales manager BENELUX

  2018 - maintenant Manage business partners in assigned territories to deliver agreed turnover and profit objectives
  and reach the targeted market position according to the mid/long term strategy of the
  company.
  • Plan and execute an interactive, strategic, and tactical territory Sales Plan; including: Master
  Sales plan, Gap Analysis, Marketing and Educational plans.
  • Negotiate, agree and control the annual sales budget for the designated area in order to
  achieve sales turnover and gross-profit targets.
  • Create and/or implement custom in-field promotional programs for targeted regional
  customers and decision makers.
  • Provide feedback on product performance, competition, products, marketing practices and
  customer satisfaction.
  • Manage business partner’s forecasts and the phase in-out of old to new products in a close
  cooperation with the marketing and supply chain departments.
  • Build good business partner and key account relations, ensure proper sales and product
  trainings, manage performance and take appropriate actions.
  • Participate in external presentations, congresses and exhibitions in order to increase brand awareness, educate the market and gather and report market and competitor information.
  Fields of expertise: Medical devices, blood pressure monitoring, respiratory, BENELUX territory Performance: Overachieved sales target in BENELUX by 8%, improved Gross profit by 5 points.

• Omron HEALTHCARE EUROPE - Area sales manager north & West Africa

  2015 - 2018 - Ensure sales target is achieved in the assigned territory
  - Proposing actions and budget and developing the right commercial and marketing strategies. Establish Go to Market strategy in new markets
  - Supervise dealers in accordance with company's policies and objectives.
  - Build close relationships with customers and stakeholders.
  - Take the lead in the tender coordination process
  
  - Develop processes to improve operational quality and efficiency.
  Fields of expertise: Medical devices, blood pressure monitoring, respiratory, North Africa Performance: Increased the sales in the North Africa by 30%, and margin by 10 pts, in 2016. Established a Go to Market in Tunisia.

Formations

• Visiplus Academy (Paris)

  Paris 2019 - maintenant Executive MBA management in the digital era
  
  MBA

• Université Paris Dauphine (Paris)

  Paris 2009 - 2011 Master of business and administration
  
  MBA

• Faculté De Pharmacie Monastir Tunisie (Monastir Tunisie)

  Monastir Tunisie 1999 - 2005 Pharmacie
  
  pharmacie

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