Fatoumata DORO

En résumé

Entreprises

• Homecare NWA - Associate brand manager

  2014 - maintenant Responsibilities
  Main responsibilities: Turnaround Morocco business on fairy and Mr Proper, launch /strengthen Algeria Fairy business.
  * Business direction (Portfolio, pricing & promotional strategy, communication strategy) ;
  * Recommend 1-3 years P&L
  * Provide toolbox for Category Scale Programs ;
  * Create and recommend winning Regional / MDO Cluster Commercial Innovation and Brand consumer plans ;
  * Implement DoorTo Door, Direct To Consumers, Instore activities to drive trial & awareness ;
  * Develop Current Best Approach on Mr Proper ,to be a based for the rest of IMEA regions as a learning for reapplication
  * Lead artworks design, TVC, radio and KV adaptation and fitted to markets..
  * Ensure media sufficiency ;
  * Strengthen instore fundamentals and develop distribution
  * Launch Fairy in Algeria Business and ensure disproportionate growth in NWA
  * Assess profit diluter and make profitable choices ;
  * Ensure right pricing and TDC to drive profitability ;
  * Lead Holistic communication through amplification plans ;
  * Lead 3 BBMP on Mr Proper and Fairy ;
  * Ensure TDC saving on Mr Proper and turnaround business ;
  * Lead sourcing & pricing exercise for gross margin saving across the region ;

• Procter & Gamble - Associatet brand Manager MEA

  Asnières-sur-Seine 2012 - 2014 Responsibilities
  Main responsibilities: Lead Aircare launch plan for MEA &Turnaround Nigeria &South Africa Businesses
  * Business direction :Portfolio, pricing & promotional strategy, communication strategy ;
  * Recommend business model evolution ;
  * Recommendation of investment decisions across categories / brands / markets / clusters; recommend competitive response plans
  * Recommend 1-3 years P&L and Integrated Business Plan building blocks
  * Lead MDO cluster consumer research & business analysis; development and sharing of local insights for regions
  * Provide toolbox for Category Scale Programs ;
  * Create and recommend winning Regional / MDO Cluster Commercial Innovation and Brand consumer plans
  * Launch new brand in Africa and scale it in the rest of MEA for new brand.
  * Develop CRM( competitive response) pre launch and post launch
  * Assess profit diluter and support power sku's.. Develop right line up and IMP for next 3 years
  * Lead artworks design, TVC, radio and KV adaptation and fitted to markets..
  
  Achievements
  South Africa
  * Over delivering South Africa business by 114 index Vs. IYA ;
  * Launch successful aerosol T1 with 133 index IYA ;
  * Launch DTD WITH 200M reach
  * Deliver successful TVC to build brand equity
  
  Nigeria
  * FIX GTM issues moving now to 7 P&G distributors allowing 166 index growth in Nigeria ;
  * Discontinue dilutive sku's for a GM move from 18 to 35% ;
  * Re-launch power sku's on Air-care to secure the base ;
  * Develop new communication on Aerosol T2 ;
  * Correct pricing to be in-line with our best approach
  
  AP&P +Morocco
  * Develop right Air-care launch plans successful (Financials, communication ideas, toolbox for execution ) ;
  * 3 years Initiatives master plan developed
  * Competitive claims developed ;
  * Registration , line up, artwork development closed prior start of shipment ;

• Procter & Gamble - Brand Operation Manager

  Asnières-sur-Seine 2012 - 2012 Laundry, Femcare & New brand in development for West Africa (Nigeria, Senegal, Ghana, Cameroun, Ivory Coast:
  Responsibilities
  * Build brands and maximize ROI by creating and leveraging scale and delivering holistic integrated communication programs
  * Design insightful communication plans & programs ;
  * Create synergy with sales team and scale with new brands
  * Design multi brand programs to drive ROI and efficiency
  * Scale our agencies support to help to have same execution criteria across west Africa
  * Handle communication on programs executions with Ministries of health and education
  * Assess new markets and design appropriate DTC activities.
  * Manage multiple Marketing agencies across 6 markets ;
  * Build capabilities across all the GWA(Ghana + Cameroon + Senegal) countries to run on ground the Direct to consumers activities
  * Assess Ivory coast and implement for the first time new marketing plans for our 3 main brands
  * Put in place Tiers programs based on countries importance in the business.
  * Budget management of $3.5 millions
  
  Achievements
  * Successfully launched and expanded out Pampers, Always Point of market DTC activities in 3 markets
  * Reach 360 000 (150 index vs. target) Prime prospects for Paper brands ,850 000 women (120 index Vs target) for laundry brands, 50M men ( 130 index Vs target) for blades brands
  * Worked with DTC agency team to develop execution strategy and go to market.
  * Create $332M saving in negotiation across all the markets by creating a POME efficiency plan.
  * Budget management of ;
  * Manage delivery agency across 6markets and build capabilities
  * Drove 100% synergy with distributor in all the programs: Awareness, Education, trial, and sales to lock the execution . This created 30% conversion rate.
  * Drove 50% scale with new brands in all the current programs ;
  * Design new kind of programs (POME Lite) for countries with low reach to ensure ROI
  * Locked budget plans for West Africa and handle negotiation ;

• Procter & Gamble - Associate Brand Operation

  Asnières-sur-Seine 2010 - 2011 Baby care, Femcare & New brand in development for 4 markets (Senegal, Ghana, Cameroun, Ivory Coast : GWA markets
  Responsibilities
  * Build brands and maximize ROI by creating and leveraging scale and delivering holistic integrated communication programs
  * Design insightful communication plans & programs ;
  * Handle communication on programs executions with Ministries of health and education
  * Assess new markets and design appropriate DTC activities.
  * Manage multiple Marketing agencies across 6 markets ;
  * Handle Gillette body shave execution first launch in Nigeria. ;
  * Build Nigeria new Brand Operation capabilities.
  
  Achievement
  * Successful launch Pampers & Always Point of Market entry DTC activities in Ghana, Senegal and Cameroun.
  * Launch for the first time Safeguard Point of Market entry DTC activities in West Africa (Ghana).
  * Drive Trial, awareness and build CDI in one year of 650 000 prime prospects (Ghana, Senegal) - 114 index vs. target.
  * Design and launch Gillette body shaves road show in Nigeria. Drive awareness of 30 000 prime prospect in 3 months.
  * Assess landscape, design best in class execution and budget plans for 3 Brands for new markets (Ivory Coast & Congo)
  * Budget management of $1.4 million and save an average of 8% of total budget per brand per market
  * Manage 4 agencies across different countries with a total number ~200 staffs.
  * Put in place qualitative and quantitative control plans for the GWA markets ;

• Procter & Gamble - Associate Brand Operation

  Asnières-sur-Seine 2009 - 2010 Responsibilities
  * Build brands and maximize ROI by delivering initiatives with excellence.
  * Establish P&G DTC activities for the 3 biggest brands (Pampers, Always & Ariel)
  * Designed holistic ATL plans to reach Prime Prospects across relevant touch points ( POME , DTC plans, strategic briefs)
  * Handle communication on programs executions with Ministry of health and education
  * Manage and track local agency execution
  * Handle agency plans and budget negotiation ;
  * Budget management of $300 000 and ensure 4.5% budget saving.
  
  Achievements
  * Successfully launched and expanded out Pampers & Always Point of market DTC activities in 3 cities of Senegal
  * Reach 20 000 (133 index vs. target) Prime prospects by 1:1 contact and 100 000 (193 index vs. target) indirectly in one month on Ariel execution. ;
  * Reach directly 145 000 prime prospects for Pampers (117 index Vs target) & Always (110 index Vs target).
  * Worked with DTC agency team to develop execution strategy and go to market. ;

• ADESR - Statistician specialist

  2009 - 2009 Responsibilities
  * Collect and analyze data by statistical software (SPSS, SPHINX) ;
  * Describe , summarize and quantify information ;
  * Manage pollsters for data collection and survey ;
  * Understand Customers need and create adequate survey questionnaire
  * Improve delivery and simplify data analysis by using new software: CSPRO.
  * Open business portfolio to new international companies ;

• HUAWEI - Verification Specialist Manager

  Boulogne Billancourt 2008 - 2009 Responsibilities
  * Review, modification, and verification of orders from clients. ;
  * Payment process
  * Verify the payment ;
  * Ensuring that transactions are completed with the appropriate timeframe and the compliance documents and special instructions are followed.
  * Manage discrepancies, research, and resolve and apply appropriate problem solving method
  * Ensure payment deadlines are met
  Achievements
  * Save 14% of total budget by ensuring right tracking ;
  * Improve Payment time readiness from 60% to 95% ;
  * Follow project cost ;

Formations

• Institut Supérieur Du Commerce ISC

  Paris 2007 - 2008 Masters Degree en management
  
  * Postgraduate Masters degree second year in management and financial mathematic degree - (
  Done simultaneously with statistic and econometric postgraduate degree
  Main subjects: mathematics, management, capital market, money market
  Private business school of Management (I.S.M), Dakar/Senegal

• Université Cheikh Anta Diop De Dakar (Dakar)

  Dakar 2007 - 2008 master degree en statistique
  
  Done simultaneously with statistic and econometric Main subjects: mathematics, management, capital market, money market

• Cheikh Anta Diop University (Dakar)

  Dakar 2007 - 2008 Diploma
  
  * Postgraduate Masters degree second year in statistics and econometrics degree - ( Main subjects: Statistics, econometrics, economic, analysis, financial mathematic

• Université Cheikh Anta Diop De Dakar (Dakar)

  Dakar 2007 - 2008

• Université Gaston Berger De Saint Louis (Saint Louis)

  Saint Louis 2006 - 2007 Masters Degree en mathematics appliques
  
  * Master's degree (Maitrise) in Mathematical, informatics and Finance - (
  Main subjects: Mathematics, statistics, financials mathematics, functional analysis, informatics
  Gaston Berger University, Saint-Louis/Senegal

• Université Toulouse 3 Paul Sabatier

  Toulouse 2002 - 2004 Deug en mathematique
  
  Main subjects: Mathematics, Mechanics, Optical, informatics.
  PAUL SABATIER University, Toulouse-France

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