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Fayçal HAMROUNI

MANCHESTER

En résumé

Web Analytics and Conversion Rate Optimisation enthusiast.

Skill Set:
- Conversion Rate Optimisation, Optimisation Strategy, Funnel Optimisation
- A/B Testing & Multivariate Testing, Segmentation, Targeting & Personalisation
- Web Analytics, Data Analysis, Data Interpretation
- User Experience
- Digital Project Management
- Business Goal oriented

Mes compétences :
Commercial
Hardware
Ingénieur Commercial
Ingénieur d'Affaires
Options
Prestation de services
Recrutement
Routeurs
Sourcing
SSII
Stockage
Switches
Vente

Entreprises

  • Webtrends - Optimisation Consultant

    2014 - maintenant - Funnel analysis in order to identify optimisation opportunities
    - Design, build and manage optimisation programs for clients from multiple sectors such as Travel, Leisure, Tourism, Hospitality, Car Rentals, Retail
    - Drive optimisation programs by implementing a structured approach (analysis, hypothesis, design & build, integrate & test, learn & improve)
    - Implementation of an optimization strategy for new websites
    - Align strategy and roadmap according to clients’ business goals
    - Plan and build optimisation projects using AB testing, Multivariate testing, Personalisation and advanced
    Segmentation
    - Manage the whole project cycle
    - Analyse available data to identify conversion optimisation opportunities and responsible for providing recommendations based on test results
    - Manage technical implementation projects to tight schedules and precise deadlines
    - Drive day-to-day activities and coordinates team work effort
    - Provide proactive tracking and oversight on project status, resourcing, and priorities
    - Improve user’s journey and UX across multiple devices (desktop, tablet, mobile)
    - Improve conversion rates and average order value over time
    - Improve performance of main marketing campaigns
  • Webtrends - Account Manager France

    2013 - 2014 - Manage a client portfolio
    - Identify new business opportunities & increase business growth into these accounts
    - Attend to customers meetings
    - Establish long term business relationship through sales & business projects
    - Customer success development
    - Manage & develop customer’s projects (web analytics, conversion rate optimisation and email retargeting)
    - Communicate relevant project information and status updates to Project Managers
    - Ensure delivery on customer’s projects
    - Prepare quarterly forecast on business activities
    - Develop strong relationships with C-Level Executives (Head of eCommerce, Head of UX, UX Managers, Product Managers, Head of Web Analytics and Optimisation...)
  • DP Data - Channel Account Manager

    2011 - 2013 IT Global Distributor (HP, Cisco, IBM and Juniper Hardware/Networking Equipment)

    - Acquisition of new System Integrator’s (SI’s) and Value Added Resellers (VAR’s) partners on the French territory
    - Plan sales strategies and work closely with customers in order to build a strong pipeline
    - Increase sales on hardware equipment such as Servers, Switches, Routers (HP, Cisco, IBM, and Juniper)
    - Attend to monthly meetings with customers in France
    - Identify key decision makers, business pain points, relevant projects, budget, and purchase time frames
    - Provide quotations and produce sales proposal
    - Achieve profitable sales against a monthly target
    - On occasion purchasing of goods from specific suppliers to meet customer requirements
    - Develop strong relationships with Purchasing Managers and Product Managers

Formations

  • EURIDIS

    Paris 2007 - 2009 Master's degree

    Project Management, Information System & New Technologies, Sales Engineering, Negotiation, Management, Human Resources, Economy and Law, Marketing, Organization and Strategy of companies, Behavioral development, Communication
  • Lycée Joliot Curie

    Nanterre 2005 - 2007 Négociation Relation Client

    Aucun

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