Federico TRUDU

En résumé

Entreprises

• Criteo - Sales Manager Mid-Market Italy

  PARIS 2015 - maintenant Criteo helps advertisers generate more sales through personalized performance advertising at a global scale. We combine technology, data, science and insight with a transparent cost-per-click model to deliver easy-to-measure ROI.
  
  • Prospect, penetrate and create new relationships with small and medium advertising agencies and companies by phone, social media and email
  • Reach and exceed individual sales targets on a quarterly basis goals while contributing to overall team goals
  • Develop client relationships at all levels, from CMO to Brand Managers
  • Work closely with our technical team to launch campaigns and implement new Criteo products
  • Analyze data and work closely with the clients as a trusted advisor to deliver a measurable ROI for their campaigns
  • Identify and understand trends within industries, what makes a campaign successful and apply learning to help generate further new business

• Oracle - Primavera GBU Inside Sales Representative at Oracle

  Colombes 2014 - 2015

• Oracle - Business Development Consultant (Italy, Israel, Turkey) for Primavera

  Colombes 2013 - 2014 Focused on Primavera, Oracle solution to help project-intensive organizations to manage project portfolios.
  
  • Built business approach to generate valuable opportunities by calling (outbound calls) potential customers and by taking calls (inbound calls) from potential customers.
  • Prospected accounts analyzing customer needs in terms of current business obstacles, identifying projects, scoping potential Primavera solution and giving future product direction.
  • Created a business pipeline meeting an agreed quota. Pipeline creation should consistently meet or exceed target.
  • Contributied individually to the team targets, achieving a high level of customer satisfaction and quality lead generation.
  
  Achievements:
  
  - 4 quarters of overachievement in a row against new business opportunities identification target:
  Q1: 136 % Q2: 125 % Q3: 108 % Q4: 176 %
  - Mentor for three new hires (BRCs)

• Oracle - Customer Intelligence Representative (Primavera)

  Colombes 2012 - 2013 Located in the EMEA headquarters in Dublin. My main tasks were:
  
  • Identifying and understanding customers needs and key business issues
  • Gathering customer information through outbound campaigns
  • Researching and understanding companies structures, organizational charts and business lines
  • Analyzing and mapping I.T. infrastructures and competitors landscapes
  • Contacting companies with a view to creating a business opportunity

• EASYTEAM - Marketing Assistant

  La Garenne Colombes 2011 - 2012 A six-month internship as 'Marketing Assistant' during a 'Double Degree Program' (LIUC and IESEG School of Management).
  
  Company: Easyteam - Oracle Partner, number one integrator specialized in Oracle technologies in France.
  
  Mission: documents redaction and translation, website and product design campaign related with the launch of EASYTRUST LM (the new asset management solution specialized in Oracle licences offered by Easyteam)

Formations

• Dublin Business School (Dublin)

  Dublin 2013 - 2014 Diploma in digital marketing and strategy
  
  The online marketing, sales and digital strategy course brings together all the necessary skills to design, build, manage and measure effective online and digital campaigns weaving together the core skills of digital marketing, social media, online PR, paid and organic search and measurement programmes.

• IESEG, School Of Management

  Paris 2011 - 2012 Master of Science (MSc)
  
  IÉSEG School of Management is one of the top Business Schools in France, ranked 6th in France and 21st overall in the Financial Times Masters in Management 2015 ranking.
  
  This Master degree program aims to prepare students for professional responsibilities linked to negotiation: such as conflict management, mediation, buying and selling, and sales management.
  
  I attended all the courses in IESEG's

• UCSD University Of California, San Diego (La Jolla, Ca)

  La Jolla, Ca 2011 - 2011 Coversation Plus Program

• Università Carlo Cattaneo - LIUC (Castellanza)

  Castellanza 2010 - 2012 Master of Science (M.Sc.)
  
  Master thesis: Understanding of consumers' emotion of hate towards brands
  
  Supervisor: Prof.Antonella Bona

• Université D'Alicante (Alicante)

  Alicante 2010 - 2010 Erasmus Program

• Università Carlo Cattaneo - LIUC (Castellanza)

  Castellanza 2006 - 2011 Bachelor of Science (B.Sc.)

• Liceo Classico Ernesto Cairoli (Varese)

  Varese 2001 - 2006 High School Diploma

Réseau

• Marie Lorraine GIROUD

• Pierre TRANNOY