Fengfeng XIONG

En résumé

Entreprises

• Google - Strategic Partnership Manager

  Paris 2016 - maintenant

• Microsoft - Partner Business Development & Marketing

  Issy-les-Moulineaux. 2015 - 2016 • Microsoft Cloud Solution Provider (CSP) Incentive Program Management: representative of CSP incentive program France by applying global strategy to local context; managing all aspects of the project including hosting partner training web conferences, project progression analysis, digital marketing, communication of program updates, meetings with international counterparts.
  • Direct interface with partners and internal sales teams: proactively animating the Partners (EPG, Enterprise, ISV, SI, SMB) in all market segments according to the Enterprise and CSP programs in order to drive cloud transformation
  • Digital Marketing: stimulating partner awareness through different channels (group Yammer community management, newsletter, videos, webinars) and boost Microsoft partner engagements
  • Analysis and reporting: continuous measure of the incentives impact on partnerships, focusing on optimizing performance (analysis of EA Joint Sell, O365 and Azure) and optimize incentive satisfaction

• BNP Paribas Personal Finance - Digital Marketing Officer

  Levallois Perret 2015 - 2015 Marketing web et communication: mise en œuvre du plan d’animation; Suivi et analyse des évolutions & de la recette - Site internet, Application mobile, Réseaux sociaux :
  
  • Gestion du Back Office du site internet et de l’application mobile (saisie des offres, vérification)
  • Publication de contenus bannières, interstitiels, push sur l’application mobile
  • Participation à la mise en place du plan d’animations (Journées plus, email dédié, jeu Facebook)
  • Veille, élaboration, suivi de la création et mise en œuvre de la Newsletter BtoC et BtoB
  • Reporting et analyses statistiques (sources du trafic, performance des opérations commerciales)

• IREIS S.A. (International Real Estate Investment Solutions) - Digital Marketing & Communication Officer

  2014 - 2014 • Development of company’s marketing and communication strategies with international team
  • Creation of communication tools such as new website, newsletter, video advertisement and brochure
  • Social network management and SEO
  
  • Développement de la stratégie de marketing et de communication avec l'équipe internationale
  • Création des supports de communication (Site web, Newsletter, Vidéo publicitaire, Brochure)
  • Gestion des réseaux sociaux et SEO

• GROUPE M6 - Digital Marketing Analyst

  Neuilly-sur-Seine Cedex 2013 - 2013 • Analysis of traffic towards the website and its various sources with Google Analytics/Adwords
  • Analysis of company’s advertising campaign's performance with SQL Server
  • Sales and consumer analysis (company’s targets, product lines) with Access
  • Participated in the development of the company’s website and software by online tests
  
  • Analyse du trafic vers le site internet et ses différentes sources sous Google Analytics/Adwords
  • Mesure de la performance des campagnes publicitaires sous SQL Server
  • Analyse de la consommation sous Access (Produits, Cibles, Clientèle etc.)
  • Participation au développement du site web et du logiciel (tests en ligne)

• SEN Medicine Company fr.- Hutchison Whampoa Group - Commercial Assistant

  2012 - 2012 • Marketing project management (Organized and monitored operational marketing programs)
  • Establishment of market research (customer, competitor and environment analysis)
  • Participation in company’s competitive intelligence and marketing strategy studies
  • Hosting of meetings and weekly group reporting during absence of the Commercial Executive
  
  • Gestion de projet Marketing Opérationnel (organisation, réalisation et suivi du projet)
  • Etudes de marché (analyse marketing et de la clientèle)
  • Veille concurrentielle et reporting hebdomadaire (animation de réunion)
  • Gestion de la relation client, enregistrement et analyse de la base de données

• OMEGA (Group SWATCH) - Shop Assistant

  2011 - 2011 • Analyzed the profile of customers and determined their satisfaction by creating a shop survey
  • Participated in strategy making concerning merchandising, layout and stock arrangement
  • Communicated with international clients and presented services in different languages
  • Addressed guest concerns and resolved conflicts concerning after-sales services

Formations

• Université Paris Dauphine

  Paris 2015 - 2016 Master
  
  • 4 key subjects of MIB Program: International Business, Project Management, New Technologies & digital Management, Corporate oriented
  • Key figures: 100% of classes taught in English, 40% foreign students, 1 month experience in Shanghai (Classes at Jiao Tong University, Visits to Chinese & international companies)
  • 12 to 17 months apprenticeship

• Université Paris 2 Pantheon Assas

  Paris 2014 - 2015 Master 2

• Université Paris 2 Pantheon Assas

  Paris 2013 - 2014 Master

• Université Paris Est Val De Marne Créteil (UPEC)

  Creteil 2012 - 2013 L3

• Université Paris 11 Paris Sud

  Sceaux 2010 - 2012 DUT

Réseau

• Bernard GOMEZ RUIZ

• Helena SALINAS

• Jessica MNG

• Léa FERRY

• Marc MASSONNET

• My Van SCHNEIDER

• Next WORLD

• Sabine GUYONVARH

• Sarah PLACIER