Menu

Fengfeng XIONG

Paris

En résumé

Mes compétences :
Gestion de projet
Marketing stratégique
Microsoft Office
Big Data
E-commerce
Analyse de données
Cloud computing
Stratégie digitale
Communication
Marketing opérationnel
Webmarketing

Entreprises

  • Google - Strategic Partnership Manager

    Paris 2016 - maintenant
  • Microsoft - Partner Business Development & Marketing

    Issy-les-Moulineaux. 2015 - 2016 • Microsoft Cloud Solution Provider (CSP) Incentive Program Management: representative of CSP incentive program France by applying global strategy to local context; managing all aspects of the project including hosting partner training web conferences, project progression analysis, digital marketing, communication of program updates, meetings with international counterparts.
    • Direct interface with partners and internal sales teams: proactively animating the Partners (EPG, Enterprise, ISV, SI, SMB) in all market segments according to the Enterprise and CSP programs in order to drive cloud transformation
    • Digital Marketing: stimulating partner awareness through different channels (group Yammer community management, newsletter, videos, webinars) and boost Microsoft partner engagements
    • Analysis and reporting: continuous measure of the incentives impact on partnerships, focusing on optimizing performance (analysis of EA Joint Sell, O365 and Azure) and optimize incentive satisfaction
  • BNP Paribas Personal Finance - Digital Marketing Officer

    Levallois Perret 2015 - 2015 Marketing web et communication: mise en œuvre du plan d’animation; Suivi et analyse des évolutions & de la recette - Site internet, Application mobile, Réseaux sociaux :

    • Gestion du Back Office du site internet et de l’application mobile (saisie des offres, vérification)
    • Publication de contenus bannières, interstitiels, push sur l’application mobile
    • Participation à la mise en place du plan d’animations (Journées plus, email dédié, jeu Facebook)
    • Veille, élaboration, suivi de la création et mise en œuvre de la Newsletter BtoC et BtoB
    • Reporting et analyses statistiques (sources du trafic, performance des opérations commerciales)
  • IREIS S.A. (International Real Estate Investment Solutions) - Digital Marketing & Communication Officer

    2014 - 2014 • Development of company’s marketing and communication strategies with international team
    • Creation of communication tools such as new website, newsletter, video advertisement and brochure
    • Social network management and SEO

    • Développement de la stratégie de marketing et de communication avec l'équipe internationale
    • Création des supports de communication (Site web, Newsletter, Vidéo publicitaire, Brochure)
    • Gestion des réseaux sociaux et SEO
  • GROUPE M6 - Digital Marketing Analyst

    Neuilly-sur-Seine Cedex 2013 - 2013 • Analysis of traffic towards the website and its various sources with Google Analytics/Adwords
    • Analysis of company’s advertising campaign's performance with SQL Server
    • Sales and consumer analysis (company’s targets, product lines) with Access
    • Participated in the development of the company’s website and software by online tests

    • Analyse du trafic vers le site internet et ses différentes sources sous Google Analytics/Adwords
    • Mesure de la performance des campagnes publicitaires sous SQL Server
    • Analyse de la consommation sous Access (Produits, Cibles, Clientèle etc.)
    • Participation au développement du site web et du logiciel (tests en ligne)
  • SEN Medicine Company fr.- Hutchison Whampoa Group - Commercial Assistant

    2012 - 2012 • Marketing project management (Organized and monitored operational marketing programs)
    • Establishment of market research (customer, competitor and environment analysis)
    • Participation in company’s competitive intelligence and marketing strategy studies
    • Hosting of meetings and weekly group reporting during absence of the Commercial Executive

    • Gestion de projet Marketing Opérationnel (organisation, réalisation et suivi du projet)
    • Etudes de marché (analyse marketing et de la clientèle)
    • Veille concurrentielle et reporting hebdomadaire (animation de réunion)
    • Gestion de la relation client, enregistrement et analyse de la base de données
  • OMEGA (Group SWATCH) - Shop Assistant

    2011 - 2011 • Analyzed the profile of customers and determined their satisfaction by creating a shop survey
    • Participated in strategy making concerning merchandising, layout and stock arrangement
    • Communicated with international clients and presented services in different languages
    • Addressed guest concerns and resolved conflicts concerning after-sales services

Formations

Réseau

Annuaire des membres :