Mes compétences :
Organization
Diversity
Marketing
Communication
International
Fmcg
Multilingual
Entreprises
HEC Paris
- University Relations' Coordinator
Jouy en Josas2010 - maintenant• Secured participation of Top European Business Schools in the Tournament (IE, INSEAD, IESE, etc...)
• Coordinated participation specifications from each school with internal organization
• Recruited, trained and led cross functional and multicultural team of 15 people.
The MBA Tournament (MBAT) is Europe’s largest annual gathering of MBA students. The three days of sports, competition and festivities unites over 2,000 participants, representing more than 70 nationalities, from Europe’s premier business schools.
EOS Imaging (formerly known as biospace med)
- Operational Marketing Manager
2008 - 2010• Participated in the strategic repositioning of the company and identification of key actors.
• Managed company’s visibility: organized from A to Z 16+ national and international shows’ per year, PR actions, mailing/emailing actions and website update. Negotiated budget and accomplished savings
• Defined, developed and revised communication tools and sales support materials (product and training presentations, etc).
• Controlled budget and interacted frequently with suppliers and internal departments.
ISA - Intelligent Sensing Anywhere
- Business Developer
2006 - 2007• Contributed to the formulation and implementation of strategy to successfully open new markets in France (regular meetings with CEO and Management Team, market research on competition, potential clients and opportunities);
• Established close partnerships with commercial leaders within key markets (Oil, Energy Efficiency). Coordinated the design of commercial solutions, follow up of client’s proposals and needs;
• Organized exhibitions and designed external, commercial and corporate communication tools.
2005 - 2006• Performed in depth market studies and analysis (competition, sales trends), developed marketing plans (opportunities, drivers, barriers, competitive strategies) and controlled a dedicated budget.
• Designed and developed point of sale materials and promotions, first brand’s TV ad, restyling of packaging, redefinition of brand strategy and successful release of a new product.
