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Flore GORGE

PARIS

En résumé

More than 10 years experience in pharma products (Rx & OTC), mostly in marketing, portfolio strategy and business development.

Mes compétences :
Cosmétiques
Études de marché
Manager
Marketing
Pharmacie
Product manager
Santé
TNS
Cosmétique
Market analysis
manage budget
deal negotiation
business development
Profit and Loss Accounts
Pain management
Forecasting
Advertising supports development

Entreprises

  • Abbott Products - New Business Development Manager

    2014 - maintenant * Bring commercially attractive products to complement Abbott Products portfolio in Africa & Middle-East. ;
    * Screen and analyze markets to identify business opportunities ;
    * Develop and finalize BD deals with local / international companies (in-licensing, co-marketing, co-promotion,
    acquisition etc.)
    * Monitor the whole deal process in line with Abbott standards: forecasting, deal negotiation, P&L and financial KPIs,
    NBTS, due-diligence, closing.
    * Support life cycle management of ongoing BD projects ;
    * Regularly monitor and challenge P&L of products brought by global BD ;
    * Search for line-extensions for maturing products

  • Pfizer Consumer Healthcare - Nutritional Brands Marketing Manager

    Paris 2011 - 2014 Centrum (#1 Food supplement in the world) / Imedeen (Beauty Food Supplement) / Caltrate (OTx)
    * Launch of Centrum in France in 2012 : market analysis, positioning, consumer insights, highlights, and detailed
    launch plan with a 360° strategy.
    * Re-launch of Imedeen in 2013 after 4 years of absence on the French market ;
    * Provide marketing plans and define brand strategies ;
    * Develop, own and manage budget for key marketing activities ;
    * Define promotional and media strategy (off-line and online) ;
    * Pharmaceutical / medical sales force training and stimulation ;
    * Supervision of 2 products managers + 1 intern ;
    * Member of the Pfizer Digital Workstream (aiming at developing digital into pharma industry)

  • Pfizer Consumer Healthcare - Senior Product Manager

    Paris 2009 - 2011 Rhinadvil (Cold & Sinus OTx major brand) and Thermacare (#1 brand on heat wraps market)
    * Deliver Thermacare net sales and MS
    * Follow up the marketing expenses budget ;
    * Drive the existing business via claims, TVC, 360 ° communication plan focused on POS visibility, PR and partnership with other Pfizer Business Units. Successfully launch Thermacare ``big pack sizes'' : 45% MS in * Prepare re-orientation into the OTC cold&flu segment with the launch of Rhinadvil in
    * Provide marketing plans and strategic recommendations. ;
    * Selected as a Champion within the Pfizer Innovation Alchemy Programm.

  • Wyeth Consumer Healthcare - Product Manager

    2006 - 2009 Advil (world's #1 ibuprofen brand)
    * OTC switch of Advil with launches of AdvilCaps and AdvilTab (+8% MS on analgesics market within 2 years) ;
    * Pharmaceutical and medical salesforce training ;
    * Market analysis reporting ;
    * Advertising supports development (TV / print / web) ;
    * HCP (GPs and pediatricians) communication tools for Advil for Children.

  • TNS Worlpanel - Marketing consultant

    2005 - 2006

Formations

  • EDHEC Business School

    Lille 2001 - 2004 Masters Degree in Marketing

    * Junior Enterprise member
    * Golf association member
    * Internship at L'Oreal Pharmaceutical (Assistant Product Manager / 6 months / Vichy & Inneov) and at LVMH
    (Assistant Product Manager / 6 months / Christian Dior Parfums)

  • Sciences Po Lille

    Lille 1998 - 2001 Sciences Politiques

    * Student Association member
    * Internship at Ferrero France (3 months)

  • Institut D'Etudes Politiques

    Lille 1998 - 2001 Economy & Finance

  • Hypokhâgne (Rouen)

    Rouen 1997 - 1998 English & literature

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