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Florence MAIRAL

Paris

En résumé

15 years of experience in communication and operational marketing


Tracking records of achievements in various
fields such as external and internal communication, branding, image,reputation, corporate affairs and CSR at HQ level and regional level.
-Brand and reputation management,lobbying and crisis management
-Management of global multicultural teams and projects
- International experience of MarCom in mature markets as well as in some emerging markets (MEA)
- Strong sponsoring strategy skiils in relation with customers/ business impacts
- Tagetted Digital strategy
- BtoB and BtoC environments

Mes compétences :
Tracking records of achievements in various fields

Entreprises

  • Véolia - Directeur communication / marketing

    Paris 2011 - maintenant
  • Alcatel lucent - Director communication EMEA

    Paris 2009 - 2011 EMEA com department creation and management
    Building and deploying external and internal com including branding
  • BT global services - VP Communication

    Puteaux 2005 - 2008 Defining worldwide com plan
    Managing 60 people
    Corp and business com plan
    Branding
    Sponsoring
    Crisis com
  • Capgemini - Director communication

    SURESNES 2000 - 2005 Reorganising the group corp com
    Merging with E&Y in the us
    Crisis com
    Creating business communication dept worldwide
  • Capgemini - Director communication

    SURESNES 2000 - 2005 Reorganising the group corp com
    Merging with E&Y in the us
    Crisis com
    Creating business communication dept worldwide
  • Capgemini - VP PR and business com

    SURESNES 1991 - 2000
  • Capgemini - VP PR and business com

    SURESNES 1991 - 2000

Formations

Réseau

Pas de contact professionnel

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