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Florence RIGAUX

Barcelona

En résumé

Passionate with a positive attitude, genuine, communicative, real team player and reliable.

Working for Puig gave me the opportunity to nourish and sharpen my understanding of brand image and storytelling.
After 2 years of project management for Nina Ricci and Valentino (with a global vision of digital strategies), I have developed specific knowledges and skills around Social Media, Digital Influence, Online Communication and E-reputation thanks to my actual position.

My previous experience at Annick Goutal allowed me to discover a smaller organization where ingenuity, agility, improvisation and creativity are key.

“Choose a job you love, and you will never have to work a day in your life.” (Confucius)

Mes compétences :
Luxe
Community management
Marketing
Webmarketing
Cosmétique
Internet
Influence
Social media
E-PR
Création de contenus
Stratégie digitale
Communication online
Blogging
Evénementiel

Entreprises

  • PUIG - Social Content & Influencers Manager

    Barcelona 2016 - maintenant - Prospective approach of Social Media, Influencers & E-Listening: prepare today at tomorrow’s challenges and opportunities for all brands of the Group (consulting role)

    - Develop relationship with key players (Google, Instagram, Facebook...)

    - Support global and local digital & marketing teams as a transversal ressource: provide global guidelines, set up internal tools, organize workshop to educate internally

    - Promote Social Media’s and Influencers achievements internally, coordination of Puig best practices

    - Identify new opportunities (platforms, content, technology, actors...) and develop pilot projects for test & learn (and futur deployment on all the brands).

  • PUIG - Influencers & Social Media Manager

    Barcelona 2012 - 2015 Social Media & Influencers center of expertise @Puig (cross brands)

    - Definition, set up and monitoring of the International Social media & influencers strategies for the brands (coordinate social media presence and consistency on all platforms, develop relationship with key international influencers within a yearly action plan).
    Agencies, budget management and deployment schedule.

    - Ensure respect of the processes and guidelines in order to assure optimal local roll out plan
    Coordinate/develop workflow with digital teams, brands and markets for local action plans, consistency and global vision.
    Develop metrics and dashboards to ensure efficiency of the activity, analyse KPIs and results for learnings and adjustments

    - E-listening monitoring for Puig brands: tool management and reportings

    - Team management of 3 social content & influencers executives

  • PUIG PRESTIGE BEAUTE - Digital Project Manager

    Barcelona 2010 - 2012 Definition of the brands digital objectives, strategy and action plan : content creation, web and mobile platforms development (launch of Nina Ricci and Valentino fragrances websites), social media & influencers actions (live events in Rome and Paris, dedicated websites, co-creations…)

    International coordination : strategic support to the core markets, creation of guidelines and tools to ensure the strategy implementation worlwide, support and control of local actions and media campaigns, agencies management, planning and budget follow up

    Performance analysis : definition of KPIs, set up of reporting tools and statistics analyis

    http://www.facebook.com/Nina
    http://www.nina-parfum.com

  • Annick Goutal - Marketing Assistant

    2007 - 2007 Offers and promotional displays and campaigns, press event organisation, studies, trends…
    Participation in the international marketing plan, product development.

  • Annick Goutal - Sales Management Assistant

    2007 - 2009 International products orders processing : deliveries monitoring, dashboards, invoicing, inventory management

Formations

  • EMLV

    Paris La Défense maintenant

Réseau

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