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Franck CORBERY

BAYONNE

En résumé

A marketing director & entrepreneur with 15 years experience in leading international action sports companies. With a strong affinity and passion for boardsports, the credo is achieving the company’s targets to drive the brand image, products & development.

Spécialités: brand management, marketing management, athletes management, boardsports & lifestyle consulting.

Mes compétences :
Boardsport consulting
Athletes management
Brand management
Marketing opérationnel
Marketing stratégique
Marketing sportif

Entreprises

  • NIXON Europe - EMEA MARKETING DIRECTOR

    2011 - 2017 Founded in 1997 in Encinitas, CA, Nixon is the premium watch and accessories brand for the youth lifestyle market.

    Focused on making the little stu better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. Currently distributed in over 40 countries, Nixon’s product range has grown to include select men’s and women’s softgoods, leather goods and custom headphones.

    www.nixon.com

    - Implementation of marketing plans & strategy
    - Events & tradeshows
    - PR & Advertising
    - Sponsoring division (Team & Events)
    - Trade & retail marketing
  • F COM AGENCY - FOUNDER & MANAGER

    2009 - maintenant FCom agency is an innovative marketing agency with a simple goal: to work with clients to help them achieve their goals through our extensive experience in web 2.0, content production, action sports marketing, athlete management & PR.
    We help brands reach a mass audience while also maintaining credibility with key influencers.
    Our comprehensive service enables our clients to outsource any of the following with the utmost confidence:

    Creative digital & content agency since 2009.
    Driven, passionate, engaged and invested for our clients.

    Services:

    > Social strategy
    > Social content creation
    > e-Influencers & ambassadors program
    > Community management
    > e-Mail marketing
    > Reporting
    > Advertising planning
    > Content - Lifestyle & product focus
    > Video production
    > Athletes management & sponsorship activation
    > Event conception & management
    > Boardsports scene consulting & marketing
    > Core & mainstream PR management
  • O'NEILL EUROPE - GLOBAL SNOWBOARD TEAM MANAGER

    2008 - 2009 January 2008 – present: O’Neill South European headquarters, Anglet, France
    GLOBAL SNOWBOARD TEAM MANAGER (reporting to O’Neill global HQs, Warmond, The Netherlands)

    To support worldwide expansion of O’Neill on the snowboard apparel division with the creation, development and management of a global snowboard team featuring international and highly recognized athletes.
  • O'NEILL EUROPE - EUROPEAN CORE PR MANAGER

    2008 - 2009 September 2008 – present: O’Neill south European headquarters, Anglet, France
    EUROPEAN CORE PR MANAGER (reporting to O’Neill global HQs, Warmond, The Netherlands)
    To support and increase brand awareness, with a specific focus on core PR and communication in line with business objectives.

    Contact person for Pan European & national core medias
    Budgeting core PR plans, concepts, ad campaigns and budget follow-ups.
    Ensure liaison with world-class creative artists/photographers/film makers and media.
    Development of specific team & event PR trips in collaboration with PR agencies and TV distribution companies.
    Gathering, formatting and calculating annual core PR ROI
    Liaison for national press agencies regarding core press / Production of PR materials suitable for core press need
  • O'NEILL EUROPE - ‘AMPH’ SERIES MARKETING PROJECT LEADER

    2007 - 2008 January 2007 – June 2008: O’Neill South European headquarters, Anglet, France
    ‘AMPH’ SERIES MARKETING PROJECT LEADER (reporting to O’Neill global HQs, Warmond, The Netherlands)
    To conceptualize, plan, budget and launch on a pan European level the new core product segment of O’Neill under the name of ‘AMPH series’.

    Development of the AMPH series global business plan on a pan European level including product development & liability, sales targets and marketing plan.
    Consumer researches & product groups panels management
    Global AMPH marketing campaign development & pre-launch including:
    Presentations to customers & O’Neill subsidiaries.
    Design & sales divisions liaison.
    Sell-in & sell-through tools development and production.
    PR / TEAM and overall MKG campaign planning and follow-up.
  • BLINK EDITIONS / CHICKS magazine - CONTENT, PUBLISHING AND STRATEGY CONSULTANT (VOLUNTARY WORK)

    2007 - 2011
  • O'NEILL EUROPE - EUROPEAN TEAM MANAGER

    2003 - 2009 Fall 2003 – present: O’Neill South European headquarters, Anglet, France
    EUROPEAN TEAM MANAGER (reporting to O’Neill global HQs, Warmond, The Netherlands)
    To reinforce O’Neill Europe’s (450M€ turnover) position with overall re-structure and creation of a high class recognized European boardsports team.

    European team recruitment, management, finances and operations.
    Budgeting plans, concepts and budget follow-ups (1.6M € global team budget).
    Negotiation of contracts and securing corporate sponsorship.
    Global team follow-up and development in terms of media coverage comp results and brand targets.
    Launch of the R&D program in collaboration with several pro-riders: brainstorming and briefs, overseeing product, sample testing and evaluation, analyzing and feedback to design unit.
    Pre / on site and postproduction of photo shoots and video shoots with effective briefing to all participants.
    Ensuring the riders beliefs in O’Neill and create a strong team spirit.
    Extensive international and domestic travel focused on team footage production, international team scouting and national distributor’s liaison.
    Managed sports: Snowboard / Surf / Free ski / Wakeboard / Windsurf / Kiteboard.
    Link European team / all O’Neill BU, especially O’Neill Inc. (USA), design Dept., Mkg Dept. and national distributors.

Formations