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François GÉRADIN

New Britain

En résumé

General Manager with 25y of international (EMEA) experience in Sales, Marketing and General Management in operational and coordination roles.
Excels at driving growth and operating leverage for Strong Brands in multi-channel distribution.
Strong multilingual skills through several job assignments abroad (Germany, Spain, France).

Strong Brands | FMCG | Consumer Durables | Consumer & Professional Distribution | Multicultural | US, German and French Corporations

° Create short, medium and long-term strategic vision
° Lead, direct and coordinate the Executive Committee
° Care for people. Love to build, motivate and coach high-performing teams and individuals
° Lead, stretch and inspire multicultural and cross-functional teams for critical company projects
° Manage P&L, build company’s 3y strategic plan and yearly budget and deliver financial results
° Build commercial strategies to accelerate commercial growth in mature and emerging markets
° Turn around poorly performing businesses (change in management, problem-solving strategy)



Mes compétences :
terms and conditions
Mergers & Acquisitions
Business Development

Entreprises

  • Stanley Black Decker - General Manager Africa

    New Britain 2015 - 2016
  • Stanley Black Decker - Vice Président Sales Europe

    New Britain 2010 - 2014
  • Stanley Black Decker - General Manager MEA

    New Britain 2009 - 2009
  • Stanley Black Decker - Commercial General Manager France DIY

    New Britain 2006 - 2008


  • Beiersdorf - Commercial Director Southwest Europe

    PARIS 2000 - 2006
  • Beiersdorf - International Group Product Manager

    PARIS 1998 - 2000
  • Beiersdorf - Trade Marketing Manager Belux

    PARIS 1992 - 1997
  • SA Lameris NV - Sales representative

    1991 - 1992
  • GEC Alsthom International - Sales representative

    1990 - 1991

Formations

  • Ecole De Commerce Solvay (Bruxelles)

    Bruxelles 1995 - 1996 Master in Marketing & Advertising
  • HEC St Louis (Bruxelles)

    Bruxelles 1988 - 1990 Master in Management
  • I.E.P. Parnasse (Brussels)

    Brussels 1985 - 1988 Master
  • Institut Saint-André (Bruxelles)

    Bruxelles 1979 - 1985

Réseau

Pas de contact professionnel

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