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OOO Air & Eau
- Director and Shareholder
2008 - maintenant
Carry out the marketing and sales activities of different firms in the CIS countries.
o Established the marketing plan for a network of franchised real estate agencies under creation in Russia and Eastern Europe.
o Conceived the development plan of the clients’ network of a producer of appliances and the corresponding organization (project cancelled after the takeover of the producer by a competitor); managed the existing clients on a daily basis until the transfer to the competitor's subsidiaries in CIS.
o Launch of a middle-high French brand of tea on the CIS markets
o Search of distributors and retailers in the CIS countries for a French producer of professional and household kitchen utensils.
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Doki International
- Marketing Director
2008 - 2008
o Established the marketing plan for a network of real estate agencies in franchising under creation in Russia and Eastern Europe: B to B and B to C marketing plans, promotional partnerships.
o Results: an advertising campaign in the 13 biggest cities of Russia for 2008.
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Saeco International Group
- CIS Manager
2008 - 2010
o Conceive and implement the business development plan and the corresponding organization;
o Rationalize and optimize the different areas of business;
o Manage day by day the existing clients.
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Douchi Doucha Ltd
- Purchasing and Marketing Director
2005 - 2007
o Reorganised the purchasing, marketing and merchandising departments of a chain of 200 retail outlets selling sauna, bath and body care products, created in Russia in 1999 and the first to allow the consumers to serve themselves.
o Started 2 new retail networks: flower outlets and chocolate outlets - hired project managers, supervised the building process of the stores, organised the supplies, developed the launching plan and price policy.
o Results: increased sales by 15% in 2006 and 8% in 2007 (market at +5%); 6 flower stores and 3 chocolate stores opened.
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Brandt Appliances
- Operating Director of CIS and Baltic Countries
2002 - 2005
o Opened the CIS representative office and launched the activity in the former USSR countries.
o Results: increased sales by 44% in 2 years; business started in Ukraine, Armenia, Lithuania, Latvia, and Kazakhstan; 5 new clients gained in Russia, including M-Video.
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Moulinex
- Operating Director of CIS and Baltic Countries
1998 - 2002
o Reorganised the 4 branches: downsized the teams by 30%, new organisation, reallocation of functions, reduced the functioning expenses by 50%
o Rebuilt the business: implemented a new commercial policy, secured new distribution channels.
o Closed the 4 branches after the bankruptcy of the group
o Results: increased sales by 100% in 1999 and 2000 and 114% in 2001; business started in Azerbaijan, Mongolia, Uzbekistan and Turkmenistan.
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Moulinex
- Area Manager Latin America
1996 - 1998
o Developed the group’s commercial and industrial activities in Latin America.
o Results: increased sales by 35% in 1997; searched out and negotiated industrial and commercial ventures; business started in Brazil, Ecuador, Costa Rica, Venezuela and Cuba.
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Moulinex
- Marketing Manager Moulinex Canada
1995 - 1996
o Relaunched a subsidiary that was on a negative trend of -50%.
o Results: reduced inventory level by 20% and increased sales by 40% in 2nd half 1996
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Moulinex
- Marketing Manager Moulinex Italy
1993 - 1995
o Modernised the marketing organisation of a subsidiary confronted with growth problems.
o Results: increased sales (EUR 90 Mln) by 15 and the profitability by 6 points
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Moulinex
- Brand Manager Krups France
1991 - 1993
o Relaunched the brand strategy after the purchase of Krups by Moulinex S.A.
o Results: increased sales (EUR 30 Mln) by 20% and margin profitability by 3 points
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Moulinex
- Group Product Manager
1990 - 1991
Managed food preparation and breakfast appliances (10 of the Moulinex product lines on the French market – 136 Mln EUR with a yearly growth of 8%).
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Moulinex
- Product Manager
1988 - 1990
In charge of the French market strategy for 6 product lines (EUR 61 Mln)
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MC+ Marketing
- Project Manager
1987 - 1988
o Implemented and temporarily managed the marketing structure of a firm, SCRL, confronted with growth problems for the previous 5 years.
o Results: increased sales by 30% in 1987 and 50% in 1988, and launched a new debt recovery process.
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Dexi International
- Marketing Manager
1983 - 1986
o Managed the marketing strategy of the brand, Auriège in the French and Belgian markets.
o Results: increased sales by 15% in 1986, implemented the new diet range.
