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Schneider Electric
- Senior vice president industrial design, UI & ergonomics.
Rueil Malmaison
2010 - maintenant
Schneider Electric
2010-present: Senior Vice President, Industrial Design
Industrial Design Department, Schneider Electric Group Headquarters, Rueil-Malmaison
Responsibilities: Implement the Group’s design strategy, draft design standards, set up a department spanning six design studios (Grenoble, Boston, Adelaide, Bangalore, Shanghai and Monterey) and employing 30 industrial designers. Set up the software design department in Grenoble, employing 4 designers.
Objectives: Forge a strong, comprehensive and unified image that expresses the Group’s core values.
Develop original, uncompromising and respected ergonomics.
Accomplishments: Brought in-house designers and respected freelancers into closer contact with the world of industry. Designers like Mathieu Lehanneur, Delo Lindo, 5.5 Design, Faltazi, eliumstudio, Normal Studio, Attoma, Jasper Morrison, GamFratesi, Holscher Design and Michael Young have all been involved in creating new Schneider Electric projects.
This was a first for Schneider Electric, which is now convinced that industrial design can benefit product development. The Group has resolved to make industrial design an integral part of all new projects.
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groupe SEB
- SVP products design
Vernon
2000 - 2009
2000-2010: Vice President, Corporate Design for all Group brands – Seb, Calor, Tefal, Moulinex, Rowenta, Krups, Lagostina, All-Clad (USA), Supor (China)
Responsibilities: Clearly redefine the brands’ identities and match them to the right designers.
Objective: Bring out each Group brand’s values via a specific creative process led by selected designers.
Accomplishments: Formed creative, relevant and lasting relationships between:
Moulinex and Jerszy Seymour, Radi Designers, 5.5 Design, George Sowden and Sebastian Bergne.
Rowenta and Jasper Morrison, eliumstudio and Faltazi.
Tefal and Delo Lindo, Jean Nouvel, Marc Newson, R & E Bouroullec, Doshi Levien, Marco Ferreri, Pascal Mourgue and Shin Azumi.
Krups and Konstantin Grcic, Bjorn Dahlstrom and Cédric Ragot.
Groupe SEB’s strategy was to use design intelligently to support product development.
Over ten years, more than 200 new products were created annually thanks to the creative involvement of the period’s top 20 designers.
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Merloni Elettrodomestici
- Head of Design
1990 - 1999
Merloni Group
1990-2000: Industrial Design Director, Scholtès, then Industrial Design Director, Merloni Group (Indesit, Ariston, Scholtès)
Responsibilities: Implement a design-led strategy to rebuild the brand as part of the new owners’ plan to turn Scholtès around after receivership.
Achievements: In just three years, strong design saved the brand and lifted it back into the no. 2 spot in the French market.
When Scholtès was sold to the Italian Merloni Group, the management team asked me to head the design department for the Indesit and Ariston brands.
Achievements: Developed a design strategy that differentiated and clearly expressed the three brands’ strong identities across three key areas: product (design), exposure (trade fairs) and communication (catalogues).
As well as being a designer, I also served as the Creative Director for the Italian Group’s brands.
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- Designer
1989 - 2016
Architecture / Scenography / Curation
Mission Design France: member of the “Collège des Designers” design board, worked on the DGCA Collection Design “Capsules du Design” project
ENSCI: member of the curriculum committee – 2013, 2014.
CNAP: member of the graphic design acquisition board (objects) – 2008, 2010
Hyères Design Parade: sponsor via Schneider Electric – 7th year
Hyères Design Parade: sponsor via Groupe Seb – 1st, 2nd, 3rd, 4th and 5th years
Renault: member of the “100 year anniversary” steering committee – 1996
Port Autonome de Paris: design and scenography for the “25 Ans du Port” exhibition – 1996
Le Monde: design and scenography for the “50 Ans du Journal Le Monde” exhibition – 1995
Seine Rive Gauche project: partnership with Jean Nouvel – 1993
Musée Zadkine: full renovation and scenography – 1992
