Frédéric MAIRE

En résumé

Entreprises

• Little Nemo - Créateur et Directeur Général - Owner and C.E.O.

  2008 - maintenant Frederic Maire runs Little Nemo, a French Think Tank company, creating innovative TV formats.
  
  Mission :
  
  ♦ Develop a new generation of TV formats, most inventive and audacious.
  ♦ Sell these formats to an international clientele, in a hypercompetitive market.
  
  Results :
  
  ✔ Constitution of a portfolio of 50 formats. 16 of them have been sold in 23 countries,
  at such prestigious channels as TF1, Canal +, BBC, CBS, Turner, ZDF, Antena 3 or Rai Uno.
  
  ✔ The game show QUIZZ or BUZZ has been co-developed with TF1, broadcasted in Turkey and Middle East with strong ratings and already optioned in a dozen of countries.

• Smart Technologies - Directeur Général France - C.E.O. France

  SURESNES 2005 - 2008 SMART Technologies is a Canadian company (1200 employees, turnover of 500 millions dollars), world leader in the domain of Interactive White Boards, with a international market share over 50 %.
  
  Mission :
  
  ♦ Create and manage the French subsidiary : Sales, marketing, technical, administrative, finance, legal.
  ♦ Become quickly the undisputed leader in the only major territory where SMART was not yet.
  
  Results :
  
  ✔ Legal incorporation, recruitment of 9 employees. 3 years’ business plan.
  
  ✔ Quadrupling the number of sold whiteboards within 2 years. Transition from 4th to 1st place
  on Education and Corporate markets. Achievement of annual goals after 8 months.
  
  ✔ Creating a network of indirect sales: 2 wholesalers and 17 retailers. Partnerships with the
  Ministry of National Education, rectorships and major publishers of educational software.

• Progress Software - Directeur Général - C.E.O.

  Puteaux 2002 - 2005 Subsidiary of the U.S. software editor Progress Corp (relational databases, programming workshops for Internet, L4G), Progress Software France carries out, with 50 people, a turnover of 18 million euros.
  
  Mission :
  
  ♦ Redeploy the sales activity of a company whose turnover had been stagnant since 3 years.
  ♦ Increase significantly the recognition of the company in the French market.
  
  Results :
  
  ✔ Business plan followed by :
  - a repositioning of the product line on the market for relational databases and 4GL.
  - a major restructuring of the Sales Department.
  
  ✔ Loyalty program and active partnership with the 200 ISVs of Progress France.
  
  ✔ Implementation of innovative approaches (vivid communication, viral marketing)
  that enabled, after a few months, a 60% increase in the recognition ratio.

• Rockwell Collins - Directeur Commercial et Marketing - Sales and Marketing Director

  BLAGNAC 1995 - 2001 The French subdivisiary of Rockwell Colllins Corp carries out networks applications and Internet within a specialized division (40 people, Turnover : 10 million euros).
  
  Mission :
  
  ♦ Organize commercial diversification actions beyond of a too limited number of customers.
  ♦ Adapt a specific know-how developed for a captive market to new customers.
  
  Results :
  
  ✔ Creation and management of the sales service : Corporate strategy, recruitment of a staff of 7 employees, elaboration of a marketing policy, communication actions.
  
  ✔ Within 5 years, the part of turnover outside a captive market rises to 70 %, notwithstanding an improvement of the gross margin of 18 %. Penetration of new markets : Radio and Television, Bank and Insurance, Air Transport, Army…
  
  ✔ Conception of innovative products : Internet, Intranet, networks, ATM.

Formations

• Institut National Des Sciences Appliquées ex ENSAIS

  Strasbourg 1976 - 1978