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Frédéric WOLFF

MEUDON

En résumé

Brand, Marketing et business leader. En tant que PDG / président, vice-président, CMO et MD, j'ai su dirigé et piloté le développement de stratégies Marque & Marketing au niveau local et global (France, Europe, Asie Pacifique et Amérique Latine). Spécialiste des insight et de l'expérience client, avec mes équipes, nous avons pu impacter durablement le positionnement et la croissance de nombreuses marques grand public sur leur marché, telles que Lego, Ubisoft, P & G Gilette, Lacoste, Escada, Rochas, D & G, HSBC, Pfizer, GSK, Volvo, Teisseire, McCormick, VAG, Seat, Nissan Europe, Toyota Europe, Peugeot Global, Renault Europe, Mitsubishi Europe, Kawasaki, Weight Watchers, DB Apparel, Harlequin, Best Western et plusieurs autres.

Entreprises

  • Oxymore-inc - Chief Marketing Officer - Chief Brand Officer

    2016 - maintenant

  • Pixit / Shopedia - CEO

    2015 - 2016

  • Grey Paris - CEO

    2010 - 2015

  • Novembre - Vice Président

    Strasbourg 2009 - 2010

  • WALKdontWALK - Directeur Général

    2006 - 2009 Groupe Socoda, Samas France, Evinrude, CanAM, Sea-Doo, Ski-Doo, Best Western Premier International, Reynaers Aluminium International, Maison de la France Uk, Afone commerce, Buffalo Technology International, John Deere France, Qualitel, Igol, Roady, Kawasaki, Continental, Uniroyal , Samse, Des Idées, La Boîte à Outils, L’Entrepôt du Bricolage, Best Western France, Reynaers France, Weight Watchers, Harlequin, Varta

  • WhiteBOX - CEO

    Villeneuve-d'Ascq 2005 - 2009 Royal Jet Abu Dahbi, Mitsubishi Europe, Isover, Weber Broutin, Eurazéo

  • NISSAN EUROPE - General Manager Brand Management & Advertising

    Gémenos 2003 - 2005 7 direct reports – Operating budget €100 M, Media €180 M
    - Unification of Brand direction through collaborative direct management of the NSCs Marketing Directors
    - Created 360° European marketing communication programmes managing all 7 communication levers
    - Brand and Business Strategy programmes achieved, Nissan marketing efficiency + 25 %
    - Developed cutting edge’05-’07 Marketing Strategy «Metropolitan Bulldozer»
    - Developed INFINITI European Brand Positioning & Marketing strategy

  • LOWE PARIS - Brand Director Europe - Toyota Europe

    1999 - 2003 3 direct reports- Operating budget €10 M - Media €200 M
    - Head of the strategic creative European hub: Brand repositioning, creation and development of Toyota European Brand and all models strategies and creative campaigns.
    - Successfully launched 10 new models in 24 months
    - Lowe Paris most profitable account, constituting 50% of the European hub profit -Toyota: + 40 % to 4,5 % market share in 3 years

  • EURO RSCG Worldwide - Globale Client Services Director - Peugeot WW

    PUTEAUX 1997 - 1999 5 Direct reports - 70 markets – Operating budget €40 M- Media €300 M
    - Built & led agency Central Worldwide Team
    - Restructuring of PEUGEOT Central Marketing Advertising & EURO RSCG WW teams
    - Established Brand Book at top management level on WW basis
    - Agency network management as creative« hot shops » for all launches
    - Argentina, Brazil, Japan account won - Peugeot 406 Cannes Bronze Lion – EURO RSCG profit margin + 15%

  • DASSAS - Directeur Général adjoint

    1996 - 1997 Agency strategic repositioning, turn the agency around in 12 months with 6 new accounts
    - Successfully launched Primagaz‘s innovative gas bottle with award winning advertising. Achieved market leadership in 6 months
    – increased agency profit margin + 25 %

  • MCCANN ERICKSON PARIS - International Account Director

    1994 - 1996 6 direct reports - Operating budget €15 M, Media €160 M
    - GM OPEL Europe – Directed central European & agency network cross functional teams – Developed European advertising strategies and creative campaigns – Planned & directed Opel France efficient marketing risk strategy - McCann Opel’s billing + 45 % in 18 months - Opel France market share +1,5 point
    - DELPHI Europe—Organized the B to B Culture Change Management program
    - LA BANQUE DIRECTE - Launched the 1st direct French bank - Results overachieved with awareness leadership during launch year and + 200 000 valid leads (10x initial break-even point)

  • RENAULT - Manager

    Boulogne-Billancourt 1994 - 1989 - Renault France Advertising Manager – Marketing & Sales
    - European Advertising Coordinator – Worldwide Marketing & Advertising
    - Corporate Communication department – Manager

Formations

Pas de formation renseignée

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