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Geoffroy GERMANO

Boulogne-Billancourt

En résumé

Mes compétences :
overall change management
international experience
eCommerce
Staff Development and Training
Responsible for Brands portfolio strategy
Mergers & Acquisitions
Marketing
Market Planning
Equities
Commercial development
Brand Development

Entreprises

  • Investessor – Les Angels de Paris – Île-de-France - Business Angel

    Boulogne-Billancourt 2016 - maintenant Le sourcing et l'instruction de dossiers de start-up Cleantech

  • Financière du développement Durable - Entrepreneur

    2016 - maintenant

  • Financière du développement Durable - Entrepreneur

    2016 - maintenant

  • Pernod Ricard Americas - VP Marketing & Commercial Development

    PARIS 2010 - 2016 Active leadership on marketing & sales teams for North America & Latam for all brands (Absolut Vodka,
    Jameson Irish Whiskey, Chivas Regal...)

    Key highlights:
    * Directly led and implemented restructuring of the marketing teams across the Americas, to embed digital
    and real-time proactivity into the organization. Impacting over 100 people in the region, this included the
    definition of current structures, new jobs creation and recruiting, process and accountability management,
    amongst other tasks.
    * Drove the Digital Acceleration roadmap across 9 international markets in Americas, ranging from
    Social media framework activation, Data Smart activation and CRM, E-commerce, and transformation of
    Marketing organization.

    * Led the digitization of Consumer and Shopper insights generation through adoption of new tools, such as
    social listening and proprietary DMP
    * Promoted best-in-class commercial practices and led growth of emerging channels (Luxury, Hometainment)
    * Strategic coordination of price monitoring cross-markets

  • Pernod Ricard Spain - Marketing Director

    2004 - 2010 Gained #1 position in market from well established global competitor through innovative brand building.
    Recruited and developed a high-performance team
    Pioneered Experiential marketing and Content creation through innovative partnership with entertainment
    industry (Music industry, ITunes)
    Kick-started social media marketing in the company

  • Pernod Ricard Headquarter - Whisky & Rum Category Director

    2001 - 2004 Responsible for Brands portfolio strategy.
    Contributed to new brands integration following M&A.
    Strategic Support to key local affiliates.
    Design of Marketing Powertools. Internal speaker in skills development program.

  • Pernod - Marketing Manager

    PARIS 1997 - 2000 lead a team to restage and commercially relaunch key local brands Pastis 51, Suze, Pernod and premiumize
    through innovation

  • Mondelēz International - Brand and Innovation Manager

    CLAMART 1990 - 1997 Leveraged all FMCG techniques to grow brands franchise: Malabar, Krema, Café Grand-Mère,
    and develop market shares on several categories (Confectionery, Coffee)
    Dedicated Innovation Manager on Kids confectionery during 2 years

  • Groupe Bernard Hayot - Sales Manager

    1989 - 1990 Commercial development of a Fast food Pastry business


    Compétences et expertise ,

Formations

  • HEC

    Paris 1985 - 1988 Masters Degree

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