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Georges FERRANDI

Grabels

En résumé

Docteur en Pharmacie - Montpellier

30 ans d'expérience multiples dans tous les domaines de l' IVD; le Diagnostic Médical in Vitro:,
- Vente, Marketing, Chef de projet, Business Intelligence et Stratégie.
- 18 ans d'exposition à l'international dans environnement multi-culturel, dont 1 an passé aux USA.

Après 4 ans dans les Hôpitaux de Montpellier et d'Alès en tant qu' interne en Biologie, et 1 an comme responsable du Laboratoire de l’hôpital de Kigali au Rwanda, je suis entré dans l’industrie chez Roche Diagnostics, comme Ingénieur Commercial.
Début 1998, j'ai rejoint le siège d'Horiba Diagnostics à Montpellier, en tant que responsable du marketing international de la Business Unit Biochimie. J'ai mis en place de nouvelles équipes au service des filiales à travers le monde et lancé avec succès une nouvelle famille de produits : les Pentra 400 et C200.
Depuis 2 ans je suis le responsable du marketing Strategique d'Horiba Medical avec une attention particulière portée sur le marché du PoCT (Point of Care Testing).



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Mes compétences :
Preparation of launch & FDA registration
Functional management
Proposed Business Development
Project Management
Haematology management

Entreprises

  • HORIBA Medical - STRATEGIC MARKETING MANAGER

    Grabels 2013 - maintenant Mission:
    - Upstream Strategic Marketing works as an independent entity from Business Units,
    Local Affiliates & Downstream Marketing.
    - Strategic Marketing is consultant in segment committees & stakeholder when
    strategic choices must be made.
    - Strategic Marketing drives portfolio prioritization process.

    Results:
    - Proposed Business Development & Acquisitions.
    - Memorandum on Strategies definitions, Competitor's Analysis & New market trends. ;
    - Global Marketing Data Base management & animation.
  • CORPORATE HEMATOLOGY - MARKETING MANAGER

    2012 - 2012 Mission:
    - Low End Haematology management, that represents 40% of Horiba Medical business.
    Results:
    - 500 Microsemi CRP placed in 2013 in EMEA (placement multiplied by 2 /2012
  • HORIBA Medical - Pentra C200 PROJECT MANAGER

    Grabels 2007 - 2010 Mission:
    - Implementation of an OEM-in CC system with a Japanese Company partner.
    - Project goal was the development Horiba Medical CC portfolio.
  • HORIBA Medical - BUSINESS INTELLIGENCE MANAGER

    Grabels 2004 - 2013 Mission:
    - Understand and anticipate market tendencies and customer's needs.
    - Translation of these trends and needs in specs for present & future products.
    Results:
    - Marketing discussion Board web forum & Data Base management & animation.
  • HORIBA Medical - CORPORATE Clinical Chemistry PRODUCT MANAGER

    Grabels 1998 - 2004 Mission:
    - Management of PENTRA 400 project from specifications up to the launch.
    - Management of Horiba Medical Clinical Chemistry systems (analysers and reagents). ;
    - Launch Binders elaboration and sale argumentation redaction. ;
    - One year in the USA for preparation of launch & FDA registration of Pentra 400.
    Results:
    - More than 3000 Pentra 400 sold since its launch in
    - Implementation of a new Clinical Chemistry team from scratch and consolidation of
    the remnants of the Roche Cobas MIRA business in Europe.
  • Roche Diagnostics - KEY ACCOUNT MANAGER

    Meylan 1994 - 1998 Mission:
    - Presentation and sales of COBAS in CC, Immunology & molecular biology (PCR).
    Results:
    - 2nd Best Roche Sales Representative 1997
    - 25 INTEGRA, AMPLICOR, COREII systems placed or sold in 1997
  • Roche Diagnostics - SYSTEMS SALES REPRESENTATIVE

    Meylan 1992 - 1994 Mission:
    - Sales and Presentation of COBAS MIRA and INTEGRA systems.
    Results:
    - Best sales rep. C.C. Systems France 1994
  • Roche Diagnostics - INSTRUMENT SALES REPRESENTATIVE

    Meylan 1989 - 1991 Mission:
    - Sales & Presentation of COBAS in Bacteriology, CC and Immunology.
    Results:
    - Best sales representative instruments France 1990 1991
    - More than 30 systems (MIRA, FARA, CORE, BACT, MICRO) sold each year
  • Alès Hospital & Montpellier Blood Bank (France) - Lab. Pharmacist

    1986 - 1989

Formations