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Giovanni Lorenzo CASSANDRO

Будапешт

En résumé

Mes compétences :
Pharmacologie
Gestion de projet
Stratégie de communication
Business development
Marketing produit
Gestion de produit

Entreprises

  • Molteni Farmaceutici - Product Manager

    Будапешт 2015 - maintenant
  • Bioakos Farma Laboratori S.r.l. - Sales

    2012 - 2013 HPV (Human Papillomavirus) project promotion in partnership with Roche Diagnostics S.p.A.

    Pharmaceutical solutions promotion for women's health

    Sales activity in public/private structures and pharmacies
  • Roche Diagnostics - Marketing Specialist - Business Development

    Meylan 2011 - 2012 Project management of HPV project (Human Papillomavirus), study of related pathologies, estimates of market potential for precise target population, knowledge of main testing technologies for diagnosis of HPV and main competitors

    Comparison and selection of partner companies for a collaboration on HPV project, management relations with partners, constant update on project phases, overview and summary of results

    Elaboration of educational and promotional material for patients and clinicians. Evaluation of contents and visual impact, improvement and optimization of quality information for different categories of recipients

    Managing editor of Roche Diagnostics magazine for the number on Oncology, relations with key opinion leaders, authors of the articles, supervision of contents, analysis of issues, search and proposal of solutions balancing all involved people
  • New York University of Florence - Collaborator

    2010 - 2010 Defined and acted the advertising campaign for the international conference AfroEuropa:Incontri
  • Roche Diagnostics - Marketing Specialist Trainee

    Meylan 2010 - 2011 Evaluation of national emergency ambulance service and analysis of first aid system in heart attack events, off-site meetings and conference partecipation

    New project management for decentralized diagnostics regarding a new handheld device for haematic diagnosis and his utilisation on mobile intensive care units

    Making contact with sales leads and interested emergency structures in order to show the project and to discuss his feasibility

    Training sessions to account managers for project presentation and product information update, problem solving to find new ways using the product in different situations, technical support to sales force

    New tool management for business competitors analysis
  • Samsung Italia - Promoter

    2009 - 2009 Presented a new digital camera model

    Selling products

Formations

  • ESSEC Business School (Cergy Pontoise)

    Cergy Pontoise 2014 - 2014 Global Strategy and Business of Luxury, Strategic Management, Managerial Communication
  • Luiss Business School AMBA (Rome)

    Rome 2013 - maintenant
  • Università Degli Studi Di FIRENZE (Florence)

    Florence 2002 - 2008 Biologie
  • Lycée Dante Alighieri (Florence)

    Florence 1997 - 2002

Réseau

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