Grégory SCHUH

En résumé

Entreprises

• adidas Group France - Brand Communication Manager

  Strasbourg 2015 - maintenant ° Project Manager UEFA EURO 2016 / Key contact in Paris for European teams
  - Development and oversee of marketing & communication plans for the UEFA EURO 2016 in order to drive business and brand awareness.
  - Development of a local channel-planning strategy based on the consumer and marketing objectives:
  > Retail in-store and on-line (DTC, wholesales)
  > Media (digital, print)
  > PR/influence
  > Social media
  > Sports-marketing involvement
  > Events (Mercury Pack event, Fracas OMB reveal, VIP party for the guest program,
  stunt event)
  > Ticketing/hospitality management
  > Partnerships
  - Management of local agencies: agency briefing process and development of concepts and creative elements
  - Oversee development of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards
  - Regular benchmark and quality reports
  
  ° Brand Communication Manager RUNNING & INDIVIDUAL SPORTS (Outdoor & tennis)
  Based on the global guidelines, development and oversee of marketing & communication plans for the Running category.
  - Development of the local marketing & communication plan (retail, media, PR/influence, social, community marketing, events and partnerships) based on the consumer and marketing objectives:
  > Ultra Boost launch plan
  > Update of the community marketing program “Boost Battle Run” to “Boost Energy league” (Parisian runner’s community growth from 10K people to 20K in 9 months)
  > Roland Garros activations
  > Paris half-marathon, Paris-Versailles activations
  - Management of local agencies (media, community marketing, events, PR) : agency briefing process and development of concepts and creative elements
  - Oversee development of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards
  - Regular benchmark and quality reports
  

• ELIOPHOT - Sales Manager

  2013 - 2015 Digital Strategies
  - Business development, negotiation
  - Development of business websites
  - SEO & SEM, e-reputation, e-mailings, Google analytics
  - Social media strategies (Facebook, Twitter, Instagram, Pinterest, Google+)
  - Creative teams briefing

• PATRIMIUM - Estate officier

  2011 - 2013

• Com Quotidiens - Key Account Director

  2006 - 2011 Advertising network
  Key accounts: Fiat, Ford, Carrefour, Caisse d'Epargne, Kraft Foods
  Business portfolio: 15M EUR - Company's turnover: 89 M EUR
  - Development and implementation of a commercial action plan
  - Development of the sales (print, digital)
  - Lobbying towards media agencies and creative agencies
  - Development of the product offering with the marketing department
  - Ad campaign post-test with research institutes (IFOP & TNS Sofres)

• Get Out ! magazine - Co-founder & Marketing Director

  2004 - 2006 MAGAZINE GET OUT! , Free magazine about ian's nightlife, Paris
  - Business plan, development and implementation of the marketing plan
  - Management of a team of 7 people
  - Brand events in Parisian's night-clubs (for New-Balance, Asics and the magazine), booking of artists, PR

• PUBLICIS ETOILE - Senior Advertising Manager

  2000 - 2004 Senior Advertising Manager (ad institutional, product, promotion, digital, direct
  marketing)
  - Conception of ad campaigns for Automobiles RENAULT (print, OOH & radio): taking brief,
  strategic recommendation, briefing creative teams, presentation, follow-up, selection of providers
  - Management of a team of 3 people
  Other clients: MAN Trucks (international) - Banque Populaire - Ministry of Economic and

Formations

• Sorbonne Nouvelle Paris III

  Paris 1999 - 2000 Three-years University Degree in Communication

• IUT COLMAR (Université De Haute Alsace) (Colmar)

  Colmar 1996 - 1998 Two-years University Degree in sales

• Lycée Blaise Pascal (Colmar)

  Colmar 1995 - 1996 Bachelors Degree - Economical

Réseau

• Laurent GIERWIATOWICZ