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Guillaume THOREAU

Montreuil

En résumé

Guillaume has been devising User Experience designs, architecture and strategies for a variety of products, including world-class gaming products on mobile, tablet and Web, mobile apps, SaaS, websites, TV interfaces, large e-commerce and service portals.

Guillaume is currently technical director product design at Ubisoft Montreal, in charge of online experiences for the players and supporting the UX community inside the studio. He also worked as lead UX designer, then UX Design Manager at Electronic Arts. He was responsible for everything UX in mobile and social games. Guillaume built the first centralized UX team at EA Mobile, able to successfully serve multiple game franchises including hit titles SCRABBLE, TETRIS, and World Series of Poker.

Guillaume is also a founding member of UXMTL, an organization that aims to synchronize UX practices with the needs and realities of the Montreal market.

Mes compétences :
Design
Design web
Interface Design
Web
UX
Jeu vidéo
eCommerce
responsible for everything UX
methodology training
Website Design
Web Application Development
User Interface Design
User Experience
Usability Testing
UX Design
Team building
Shopping Centres
Service design
Rapid Prototyping
Product Design
Graphic Design
Game Development
Game Design
Customer experience
Axure RP

Entreprises

  • Ubisoft - Product Design/UX Director

    Montreuil 2015 - maintenant

  • Ubisoft Entertainment - Product Design consultant

    Rennes 2014 - 2014

  • Mixgenius - Design Advisor

    2014 - maintenant As a UX guy and an amateur musician, I provide design advices and constructive critiques to the wonderful
    team at MixGenius who is developing a music mastering AI.

  • GTUX - Product Designer & UX designer

    2013 - 2014 er. Owner. at Guillaume Thoreau UX Design
    design expertise for short to long term contracts.
    Area of expertise include:

    » Game UX
    » Mobile and tablet apps
    » UX Strategy, Customer experience, Service design
    » UX process and methodology training
    » Team building, management and mentoring

    Clients: Ubisoft, Mixgenius.com, Roofdog games, Certimail.ca, Videri.com

    Senior UX Design Manager at Electronic Arts (EA) Pogo.com

  • Electronic Arts - Senior UX design manager

    LYON 2013 - 2013 Working on an undisclosed project for Tablet and Mobile.
    2 recommendations available upon request

  • Electronic Arts - Senior UX Architect

    LYON 2011 - 2013 Providing UX design expertise to all franchises in the studio.
    Implementing short cycles of design, prototyping and user testing, fully integrated within the Agile process
    (lean UX).
    Delivering valuable data based on iterative prototypes very early in the design process. This output is central
    in informing stakeholders decisions and achieving quick turn around of design solutions.

    Shipped games (mobile, tablet and Facebook):
    - Scrabble
    - TETRIS
    - World Series of Poker
    - Word Smack
    - World Series of Yahtzee
    6 recommendations available upon request

  • Electronic Arts - Senior Manager - User Experience Design

    LYON 2011 - 2011 * Managing a team of UX designers and prototypers for all Pogo.com destinations (web, mobile, tablets).
    * Providing UX design and UX strategy support to the team, and to the business.

  • Electronic Arts - Lead User Experience Designer

    LYON 2010 - 2011 * Led a major overhauling of the Pogo.com destination site including home pages, game browsing, game
    pages, social features, in-game shopping experiences, general SEO and upsell optimization.
    * Implemented extensive testings of prototypes to inform design and business decisions. The success of this
    approach led Pogo to hire a full time prototyper for the UX team.
    * Initiated the creation of visual assets libraries and UX patterns libraries.
    * Led research on an experimental version of the Pogo service across web and iPad.
    * Provided design support to other products like Pogo on Facebook and Pogo on iPhone.
    * Provided UX strategy support to the business in the form of brainstorming sessions, prototypes and demos.

    Obtained significant gains in term of:
    * Games upsell and time-to-games across site. ;
    * Awareness, and actual usage of social features across site. ;
    * Sales of virtual goods in-game

    2 recommendations available upon request

  • UXMTL - Co-founder

    2009 - 2011 UXMTL is a group that aims to help Montreal organizations create more enjoyable, useful and meaningful
    connections with their audiences, through User Experience Design.

  • UX - Architect

    2008 - 2008 (contractor), E-commerce at Canoe
    (less than a year)
    UX Design and UX strategy consulting.

    Project: defining a common shopping experience for 3 different online stores of the Quebecor Group:
    Archambault.ca, ShoppingTVA.ca and Zik.ca

    Establishment of a strategy to solve the many challenges posed by an "e-shopping mall":
    * Design of a unified cart and checkout process with upsell and cross-sell capabilities.
    * Design of navigation rules and patterns that can fit different stores with distinctive brands and audiences.
    * Design of a unified account, shipping and billing dashboard.
    * Design of templates and patterns for product pages, category pages and home pages that can fit different
    stores with distinctive brands and audiences.

    Worked closely with the art team and analysts.

  • Thoreau Experience Design - UX strategist & Experience designer

    2006 - 2010 Experience designer September 2006 - March 2010 (3 years 7 months)
    Video Games, Mobile & Tablet apps, Software, Web sites.
    UX Strategy, Experience design, Lean UX Process, Product design, team management and mentorship.
    8 recommendations available upon request

  • LVL Studio - Lead UX designer

    2005 - 2006 User Experience designer, manager of the interaction design team. I was lead UX for all the projects related
    to TELUS: TelusTV, myTelus.com, and Telus Central (an experimental interface to access all TELUS
    services across Web, TV and mobile).
    Also worked on projects for Orange, Bluestreak Tech, Thomson-RCA, and several TV related mini-sites and
    web games.
    2 recommendations available upon request

  • Neocase Software - Usability Specialist

    La Garenne-Colombes 2001 - 2004 Designed from the ground-up a new user experience for the web-based version of Neocase, a SaaS solution
    for Help Desks management.
    Designed the brand identity, logo (still in use) and all brochures of the company.

  • SedocSud - Web designer & Graphic Designer

    1996 - 2001 Designed UIs for interactive CDroms and early websites. Devised a Web strategy called SedocOnLine. Did
    numerous video sequences in 3D for corporate movies and interactive CDroms.

Formations

Réseau

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