Guy LANREZAC

En résumé

Entreprises

• Silentsoft - Sales Director

  2010 - maintenant Since May 2010, I'm accountable for the French sales made by Silentsoft. There are two main activities:
  - bulk inventory management with key accounts such as Total and Butagaz
  - developing new channels for the energy optimization channels with distributors, heating companies, or "bureaux d'études".

• Wirecom Technologies - VP Marketing & Buiness Development

  2009 - 2010 I head the marketing department, including strategic, product and marketing communcations. This leads to defining the roadmap, developing partnerships, and defining tools to develop sales in the existing business unit: Building Management Solutions.
  
  I also lead the business development department lookig at developing "energy packs" that will allow telecom or utility service providers to offer energy demand services to consumers in the residential sector.

• Motorola Mobile Devices - General Manager France

  Gif sur Yvette 2008 - 2009 Accountable for the France Mobile Devices P&L
  
  Management of 20 people
  Sales into FT/Orange France, SFR, Bouygues Telecom, MVNO (Virgin Mobile, Carrefour, Auchan), Distributors (Avenir, Brightpoint, Audim, Coriolis) and Retailers (The Phone House).
  
  Re-engagement with all customers
  Motorola France held it's market share in 2008 with a difficult context.
  Implemementation of a new Distribution Strategy
  Development of new business channels: Corporate (with Q9h) and Luxury (with AURA)

• Motorola - Director of Strategy and Partnerships

  Gif sur Yvette 2006 - 2007 Develop cross business unit (Mobile Devices, Home, Networks) partnerships within the Strategic Account Management team to develop partnerships and trials with France Telecom / Orange.
  
  Motorola and FT/Orange demonstrated the world's first HDTV experience over a WIFI (UMA) device, enabling the consumer to view IPTV seamlessly on the TV, PC or Mobile Phone

• Motorola Mobile Devices - Director of Strategy & Innovation

  Gif sur Yvette 2005 - 2006 Recommendation in investissments for external growth in EMEA (external acquisitions for example)
  
  Purchase of the Mitsubishi R&D center in Rennes. Other acquisitions made in EMEA were companies like TTP Com and Sendo.
  
  Collaboration with Motorola ventures to invest in start-ups or investigate their IP.
  Introduction of a new business model for delivering operator branded services into Mobile Phones (Over The Air provisioning)

• Wavecom - Director Strategic Marketing

  Issy les Moulineaux 2004 - 2005 Closed Personal Communication Devices division
  - Investigation / Due diligence for a potential acquirer
  - Creation of a spin out (Business Model, IP, Employees)
  - Sale of the spin out
  
  Preparation of the business plan
  Maintained 20 people eligible for the redundancy plan
  Multi million dollar sale of the spin out

• Wavecom - Marketing Director

  Issy les Moulineaux 2003 - 2004 Marketing Director for the Personal Communication Division (modules integrated into handsets and smartphones)
  
  Accountable for the marketing plan and product roadmap
  
  2003 Revenue: €141M
  Team Management of 16 people
  
  Development of new offers around Software Development Kits for the Wavecom modules. Launched a new solution based on chipsets (vs. a module): Wismo Flex.

• Wavecom - Strategic Marketing Manager

  Issy les Moulineaux 2001 - 2003 Strategic Marketing Manager reporting to the CEO:
  
  - recommendations on technologies to invest in for the 2 year plus roadmap
  - led the business plan to migrate Wavecom solutions from module to silicon
  - participated in the creation of two business units: PCD (Personal Communication Devices) et M2M

• Motorola Mobile Devices - Marketing Manager

  Gif sur Yvette 1998 - 2001 Head of Marketing for the mobile e-Commerce division
  
  - Graduate for an internal contest to create an internal business unit dedicated on new mobile experiences: Mobile e-Commerce
  - Participation at international standards with competitors, mobile operators, sim card manufacturers, integrators, and financial institutions
  - Launch of 2 dual slot mobiles phones (slot for the SIM card, another one for the credit/debit card): StarTACD and Timeport P7389e
  - Business Development activities to launch a friendly uiser trial prior to commercial launch with France Telecom, 11 banks and the GIE Carte Bancaire

• Motorola Mobile Devices - Product marketing Manager

  Gif sur Yvette 1995 - 1998 Product Marketing Manager
  
  - Launch of new handsets on the French market (MicroTAC 8200, StarTAC)
  - Lead support for operator RFQs
  - Launch of first operator packs integrating a SIM card in the mobile phone box

Formations

• European Business School

  1990 - 1995 Marketing
  
  18 months spent abroad: 12 months in Madrid and 6 months in London
  
  6 months sales training at Procter & Gamble France