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Rogers Communications
- Marketing Manager, Digital Adoption
Toronto
2017 - maintenant
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Rogers Communications
- Brand Engagement Manager - FIdo
Toronto
2015 - 2017
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NEWAD
- Web Operations Planner
2014 - 2014
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DOKÉO TV
- Product Manager - Smart TV
2012 - 2013
Dokéo TV is the Smart TV Channel created for children aged 4 to 10.
Dokéo TV is the SFR & Editions Nathan Joint Venture.
Field: SMART TV / IPTV / STB / DVB / OTT / MARKETING / ADVERTISING / PROMOTION
Actions
Marketing/Business:
Project management, TV & Web Marketing, TV Back Office, In-App Micropayment, Providers management, Marketing intelligence, Creation of subsidies cases, Smart TV contents jurisdiction forecast, Reporting (statistics + patterns), Partner visits, Advertising/ Promotion management: Creation of Media planning, Follow-up and Optimization advertising campaigns, Balance sheet of campaign, Recommendation.
Software
Extranet Content Delivery Network SFR (CDN), Xiti, Pack Microsoft Office, TV Back Office, FTP.
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SFR
- Junior Advertising - Product Manager
2011 - 2012
SFR Régie is the first Mobile Advertising Sales House Company in France since 2010.
Field: ADVERTISING / COMMUNICATION / SMARTPHONE / WAP / WEB
Results
Increase of the mobile audience
Increase of the customer portfolio
Business Review
Pooling of the SFR Traffic Management and Business Department
Customer development and loyalty through up&cross-selling
Weekly programming of emphases Web highlights on Appliscope and to m.sfr.fr.
Actions
Marketing/Business : Creation of Media planning (CPC, CPM, CPA, eCPM, eCPA, CPD, CPL, PACKAGE) , Follow-up and Optimization advertising campaigns, commercial Proposals, Calculation of targeted Potential of Direct Marketing Reporting data of audience (statistics + trends), Balance sheet of campaign (CTR, CVR), Business Balance sheet, Recommendation, on-line publishing of contents, customer Invoicing.
Software
Adserver Sofialys, Smart Adserver, SEA, Adobe Omniture, Pack Office, Photoshop, PrtScr, CRM Pontis, Microsoft Outlook, Mobiles Iphone/Androïd, Palm, Google Chrome, Internet explorer, Mozilla Firefox.
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SFR
- Junior Mobile&Web Product Manager
2010 - 2011
Field: MARKETING / COMMUNICATION / SMARTPHONE / WAP / WEB
Results
Increase of the web audience through the development, the launch and the management of 21 websites under the web / wap / webapp platforms: SFR Sport, SFR Finance (with boursier.com), SFR People (with public.fr) SFR Femme (with elle.fr), SFR Astro, SFR Info, SFR Météo
Elaboration and launch of e-marketing campaigns: interactive Vocal Services of SFR
Weekly Programming of emphases Web highlights on m.sfr.fr and Vodafone Live.
Actions
Marketing : Project management, preparation and management of e-marketing campaigns, creation and validation of storyboards, technical and ergonomic recipes, Providers management, SEO, marketing intelligence, crm, content writing, reporting (statistics + patterns), programming on-line content, partner visits.
Software
Adobe Omniture, Pack Office, Photoshop, PrtScr, CRM Pontis, Microsoft Outlook, Mobiles Iphone/Androïd, Palm, Google Chrome, Internet explorer, Mozilla Firefox.
