Bois-Colombes2013 - maintenantIn charge of Cadum, a historical 40 years shampoo brand, leader of the market.
- Reporting & Analysis of sales and share of markets (AC Nielsen)
- Establishment and implementation of 360 ° campaigns (Agency briefs, ATL and BTL campaigns, participation in TVC creation & shooting ...)
- Promos development (stickers, POP, on the ground execution ...)
- Direct contact with suppliers (prices & deadlines negotiation)
- Active participation to strategic projects such as relaunchs, new products launchs...
- Follow up of Quali & Quanti studies