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Houda BERRADA

New York

En résumé

« Marketing is no longer about the stuff that you make but about the stories you tell »

My story is still going, all revolves around my passion. The marketing is my sanctuary,
Passion and diligence are two traits that have always nourished my quest for fulfillment and excellence.

Well travelled, well-educated, trilingual skills underscores my ability to understand and communicate across the broad divide of the multicultural world we live in. Wealth of experience working with renowned global organizations, delivering market leading.

Driven to identify the key question : « How can i make it better ? » and to act on the three epicenters of innovation in modern marketing, i undertook digital marketing courses in oxford college of marketing.

Mes compétences :
SPSS
Lead generation
Gestion événementielle
SEO
Étude de marché
Email marketing
Social media

Entreprises

  • Nielsen - Research Executive

    New York 2011 - 2013 * Managing complex crossborder projects through the entire lifecycle for FMCG's. ;
    * Industry research: Automotives, Real Estate, Retail, Wholesale, Beverage, Tobacco & other consumer products. ;
    * Data collection, analysis and formulating solution/strategy for clients.

  • Nielsen - Research Executive

    New York 2011 - 2013 * Managing complex crossborder projects through the entire lifecycle for FMCG's. ;
    * Industry research: Automotives, Real Estate, Retail, Wholesale, Beverage, Tobacco & other consumer products. ;
    * Data collection, analysis and formulating solution/strategy for clients.

  • Passion RP - PR Executive

    2011 - 2011 * Worked on key clients in the consumer industry, supporting the account managers on the delivery of the campaigns, developed proposals & PR plans. ;
    * Wrote press releases, managed logistics and planning for the press. ;
    * Organised client events and maintained dialogue with key clients to maintain and develop firm relationships

  • Passion RP - PR Executive

    2011 - 2011 * Worked on key clients in the consumer industry, supporting the account managers on the delivery of the campaigns, developed proposals & PR plans. ;
    * Wrote press releases, managed logistics and planning for the press. ;
    * Organised client events and maintained dialogue with key clients to maintain and develop firm relationships

  • IBM - Marketing Assistant

    Bois-Colombes 2010 - 2010 * In charge of event management including:
    * Acting as liaison between third-party agencies and internal department ;
    * Management of all logistics ;
    * Supported marketing manager in designing campaigns as well as executing plans. ;
    * Also in charge of corporate press releases

  • IBM - Marketing Assistant

    Bois-Colombes 2010 - 2010 * In charge of event management including:
    * Acting as liaison between third-party agencies and internal department ;
    * Management of all logistics ;
    * Supported marketing manager in designing campaigns as well as executing plans. ;
    * Also in charge of corporate press releases

  • Enactus « International organization » - Project manager

    2008 - 2009 * worked for Enactus « International organization » focused on making clean water available in the region of Tighdwine, Morocco. ;
    * My role included :
    * Liaising with relevant government ministeries & Writing proposals ;
    * Working with scientists involved in water management ;
    * Educating local population on water hygiene via organizing various events.

Formations

  • Oxford College Of Marketing (London)

    London 2013 - 2014 Diploma

    Digital Marketing: PPC, Social media, Web Analytics, Email marketing,

  • Oxford College Of Marketing (London)

    London 2013 - 2014 Diploma

    Digital Marketing: SEO and PPC, Social media, Web Analytics, Email marketing

  • University Of Toulouse

    Toulouse 2009 - 2010 Masters Degree

    Strategic marketing: Analytics (quantitative & qualitative), SPSS, Sphinx, Case studies : B2B, B2C

  • University Of Toulouse

    Toulouse 2009 - 2010 Masters Degree

    Marketing stratégique:
    Analytics (quantitative & qualitative), SPSS, Sphinx, Case studies : B2B, B2C

  • Ecole Supérieure De Gestion

    Casablanca 2005 - 2009 Master 1 Marketing

    Marketing, Accoutancy, International Relations, Economics

  • Ecole Supérieure De Gestion

    Casablanca 2005 - 2009 Master 1 Marketing

    Gestion marketing: Accoutancy, International Relations, Economics, Marketing

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