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Imane ABDELKAFI

PARIS

En résumé

Confiante, sociable, ouverte au monde et à d'autres cultures avec capacité d'adaptation à différents niveaux sociaux et culturels. Forte d’une expérience de plus de trois ans dans le domaine de la communication, marketing et relation publique au sein de multinationales: FP7 McCann et Starwood Hotels & Resort je suis installée en Tunisie et en prospection pour un emploi dans le domaine de mes competences

Mes compétences :
Communication
Marketing
relation publique
Vente

Entreprises

  • Palmeraie developpent

    maintenant

  • Freelance - Consultant en relation publique et communication

    2008 - maintenant Hotels opening campaign

    Principles:
    - Effectiveness:
    • Determination
    • Synergy, coordinates and uses all competences
    Passion:
    • Passionately brand image and message
    • added value, personal touch
    • To provide an accurate picture of the company’s character ideals and practices

    - Partnership
    • use and create opportunities to promote the brand
    • conduct partnership (with corporate & media)

    - Creativity:
    • Imagination & innovation


    - Process & Methodology for Media:
    • Systematic and methodical media analysis (by target, by audience)
    • Insure permanent Brand exposure (media & web)
    • Target an approach of communication and make a define the right message to be spread out
    • Press data base
    • Press trip
    • Constantly update on web site

    - Event principals:
    • To plan events according to the Public Relation and Marketing strategy
    • Coordination between all departments is essential for the success of an event and source of proud for employees
    • Partnership with corporate and media event with same brand vision
    • Researching sponsorship and Barter Agreement

    - Standard
    • To implement brand standards
    • To provide support for all departments to implement standard (printing, template…)

  • Starwood Hotels - Public Relation Manager

    Lancaster 2005 - maintenant PROFESSIONAL EXPERIENCE
    09/2005 – 09/2007
    Area coordinator for both Sheraton Oran Hotel &Towers & Sheraton club des Pins departments of the hotel (festival, Mailing, Promotions)
    Public Relation Manager, Sheraton Club des Pins Resort & Towers -Alger
    (419 Rooms & suites)

    • report directly to the Director of Sales & Marketing and to the EAME division
    • management of standards (including in-house communication)
    • Competing Analysis, analyzes data, budget, active participation in the yearly Marketing and event-plan
    • Define a communication plan to effectively support the Marketing plan
    • Organize and implement promotions and marketing activities according to each target
    • Implement communication tools with the aim to support promotional activities of the different department
    • Build and follow-up of partnerships (sponsoring)
    • implement collaterals (creative brief, follow up)
    • Planning and organization of community service event

  • Fp7McCann Algeria - Account Manager

    2004 - 2005 • Account Manager : Nestlé, Cevital
    • Competing Analysis, establish and coordinate both conception and production of an advertising campaign
    • Coordinate the production of TV, Radio spots

Formations

Pas de formation renseignée

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