Mes compétences :
Rédaction
Planification
Texte
Gestion de projet
Gestion événementielle
Public relations
Gestion de la relation client
PR
Entreprises
Softline
- Communications manager
Vélizy Villacoublay2015 - 2017Developing PR strategies, writing press materials (press-releases, reviews), maintaining relations with journalists (business and IT media); initiating publications in TOP 10 media, handling reactive media enquiries; top management PR, participating in industry events, organizing press-events, making monthly and annual PR reports.
DPD
- Communications manager
Paris2014 - 2015Developing and implementing corporate PR strategies; working closely with Global communications team to develop PR projects; establishing and maintaining relationships with key journalists and publications; writing press releases and articles; handling reactive media enquiries, identifying opportunities for bylined article placement in the media; organizing media events; translating, editing and writing stories for corporate magazine; managing the content of corporate website; collaborating with corporate social media team to devise social media strategy; managing relationships with external PR agency.
AG Loyalty
- PR Account director
2012 - 2014Management of the communications team executive; negotiating with journalists and key opinion leaders on behalf of the client; organizing the company’s participation in motor shows; organizing test drives; conducting press events; responding to specific requests from the media; implementing PR strategy; increasing brand awareness and media coverage according to market needs; providing strategic and organizational dealer support for local media activities; organizing local media drives and events. Clients KIA Motors, Amway.
Ogilvy PR
- PR Account manager
2011 - 2013Proactively strengthening the client relationship through day to day contact;
management of the communications team executive; developing and implementing corporate PR STRATEGIES; establishing and maintaining relationships with key journalists and publications; organizing media events including press conferences and roundtables; managing the PR aspect of crisis situations; developing and implementing CSR Projects; building and managing relationships with celebrity ambassadors, arranging and coordinating brand presence at international meetings and congresses; participating in brainstorms. Clients LG Electronics, Peugeot, IKEA.
MSI International
- Head of PR
2010 - 2011Writing up content to be submitted to the media (press releases, articles); building media contacts; organizing product reviews; developing and implementing PR actions; organizing product launches; making monthly and annual PR reports.
