Irénée BERRY

En résumé

Entreprises

• Renault - Senior Marketing Analyst; Worldwilde Marketing Direction

  Boulogne-Billancourt 2013 - maintenant STRATEGIC MARKETING
  • Responsible for future products’ marketing mix, Renault & Dacia, Europe
  • Preparation of multiannual sales plan :
  - Analysis of competitor’s strategies, customer trends, clinic tests
  - Design of a scenario for Renault’s environment
  - Sales forecast for Renault & Dacia, year +6
  • Introduction of the plan to top Management , including risks & opportunities for key decisions
  
  PROJECT MANAGEMENT
  • Drive internal suppliers (Clinics, Competitor analysts, Pricing, FME/VME)
  

• RENAULT SPORT TECHNOLOGIES - Corporate Brand Manager, Megane

  Boulogne-Billancourt 2009 - 2013 PRICING, PROMOTION, COMMUNICATION, PRODUCT MARKETING
  • Building of events to sustain lifecycle (prices/specifications/countries actions)
  • Definition & deployment of launching strategies
  
  PROJECT MANAGEMENT
  • Functional Management : Advertising, Medias, Pricing, IS, Supply, Manufacturing, Communication, Country manager
  

• Renault - Country Product Manager Clio-France

  Boulogne-Billancourt 2007 - 2009 PRICING, PROMOTION, COMMUNICATION
  • Responsible for the performance of the Clio on the French market (performance monitoring, definition of action plans)
  • Functional management : Advertising, Network training, Internal communication
  

• Renault - Corporate Product Manager, Accessories, Aftersales division

  Boulogne-Billancourt 2002 - 2007

• RENAULT RETAIL GROUP - Local Marketing Head of department, Renault Tours (37)

  CLAMART 2001 - 2002

• RENAULT RETAIL GROUP - Salesmen Used and New cars, Renault Tours (37)

  CLAMART 2000 - 2001

Formations

• EDHEC Business School

  Lille 1998 - 2000 Master 2

• Université Paris X Nanterre

  Nanterre 1993 - 1997 Master I

Réseau

• Alexandra BERRY

• Julien FREMIOT

• Manal NASSEREDINE

• Pierre RIZZOLO

• Sandrine DIUDAT