Professionnel du marketing automobile
Manager créatif
Mes compétences :
marketing produit B to C
stratégie prix
communication
Entreprises
Renault
- Senior Marketing Analyst; Worldwilde Marketing Direction
Boulogne-Billancourt 2013 - maintenantSTRATEGIC MARKETING
• Responsible for future products’ marketing mix, Renault & Dacia, Europe
• Preparation of multiannual sales plan :
- Analysis of competitor’s strategies, customer trends, clinic tests
- Design of a scenario for Renault’s environment
- Sales forecast for Renault & Dacia, year +6
• Introduction of the plan to top Management , including risks & opportunities for key decisions
RENAULT SPORT TECHNOLOGIES
- Corporate Brand Manager, Megane
Boulogne-Billancourt2009 - 2013PRICING, PROMOTION, COMMUNICATION, PRODUCT MARKETING
• Building of events to sustain lifecycle (prices/specifications/countries actions)
• Definition & deployment of launching strategies
PROJECT MANAGEMENT
• Functional Management : Advertising, Medias, Pricing, IS, Supply, Manufacturing, Communication, Country manager
Renault
- Country Product Manager Clio-France
Boulogne-Billancourt 2007 - 2009PRICING, PROMOTION, COMMUNICATION
• Responsible for the performance of the Clio on the French market (performance monitoring, definition of action plans)
• Functional management : Advertising, Network training, Internal communication
Renault
- Corporate Product Manager, Accessories, Aftersales division
Boulogne-Billancourt 2002 - 2007
RENAULT RETAIL GROUP
- Local Marketing Head of department, Renault Tours (37)
CLAMART2001 - 2002
RENAULT RETAIL GROUP
- Salesmen Used and New cars, Renault Tours (37)
