Москва2003 - 2006 * Led development of annual TV focused media guidelines for Western and Eastern Europe for all products - $200M in 30 markets ;
* Developed a TV buying analysis tool that ensures that the most efficient target will be purchased regardless of actual target - estimates show a 10% to 12% increase in efficiency
* Creation of a tool that provides quarterly competitive data across 15 markets
* Led team that won the pitch for GABA Oral Care (Elmex)
BRANDS:
Universal McCann
- Media Director
Москва1997 - 1999Clients : JTI, GM, Van Melle, Flagship Vodka, Nabisco, Tetra Pak
* Restructured and grew team from 12 to 22 people ;
* Won $20 mio in new business, first agency to cover the entire outside of subway cars ;
* Only McCann office in the world to keep Nabisco responsibilities ;
Universal McCann
- Media Director
Москва1997 - 1999Clients : JTI, GM, Van Melle, Flagship Vodka, Nabisco, Tetra Pak
* Restructured and grew team from 12 to 22 people ;
* Won $20 mio in new business, first agency to cover the entire outside of subway cars ;
* Only McCann office in the world to keep Nabisco responsibilities ;
Universal McCann
- EMEA Media Manager
Москва1996 - 1997Client: Coca-Cola
* Implemented the Coca-Cola Media Process throughout EMEA
* Conducted media training for Coca-Cola and UM personnel
* Pitched and won the business in Greece, CZ Rep, Finland, Norway, Peru and Croatia ;
Bozel
- Media Supervisor
1994 - 1996Clients: Valvoline Family of Brands, Toshiba, ESPN
* Recommended and implemented ABC College Football sponsorship for Valvoline ;
* Negotiated 15 title magazine print plan that delivered 25% below rate card plus $10
mio of added value
Saatchi&Saatchi/Rozenfeld/JWT
- Media Planner & Supervisor
1989 - 1994J&J; Toyota, America West Airlines, Rogaine, Lufthansa,RoyalCaribbean
* Part of the team that integrated Image and Direct communications
* Created software for allocating funds by market and by media for Toyota ;
