Genève2013 - maintenant- Budget and performance responsibility for a range of online marketing channels to optimize & grow transaction volumes across all ebookers products (Hotel, Dynamic Packages, Air, Car) at target marketing efficiencies.
- Working with different teams (Online, Offline, SEO, Mobile, Social Media, BI, Finance, Technical and Product) across Europe and the US.
- Budget management, transactions and efficiency targets: Manage monthly budgets to deliver target transactions at target efficiencies as per budget per channel and partner.
- Direct partner relationship management: Day to day management and development of online partnerships including metasearch and other key partners.
- Performance analysis and reporting: Daily use of reporting tools to provide actionable insights and feed into weekly performance to compare results against targets. Revisiting the target assumptions during the budget and forecast periods, liaising with the ebookers Leadership team and the Finance team.
- Tracking implementation: Ensure correct tracking is in place for all relevant activity to facilitate reporting and decision making.
- Define and implement the strategy within a pan-European team in order to continually improve campaign efficiency.
LSFinteractive Paris
- Senior Account Manager
Paris2010 - 2013- Planning, setting up and optimizing CPA, CPC and CPM campaigns for our clients.
- A majority of clients in the media business (Le Parisien, Elle, Marie-Claire, M6...). First objective is the generation of trafic toward their websites, mainly through operations such as contests/Quiz that I helped to conceive.
- Daily management of clients in order to ensure customer's satisfaction and to make upsales
- Helping and supporting the sales team during meetings with prospects and clients.
Affilinet
- Key Account Manager
2007 - 2010Setting up, launching and managing affiliate programs for French and international clients :
- Customer relationship : Managing key accounts (Opodo, Discounteo, Adenclassifieds, Priceminister, Amoureux.com, 1&1...), 150-200 k€ customer portfolio (monthly estimate for client spendings)
- Publisher relationship : Recruiting new publishers, negotiating prices and ads integrations.
- Campaign optimization : Boosting results using reporting tools, analysing the results, benchmarking...
- Collaborating with the sales department to help answer client quotation requests.
- Very good knowledge of performance-based marketing and of the CPC/CPA/CPM remuneration models.
Nextedia
- Affiliate manager
Boulogne-Billancourt2007 - 2007Managed Customer accounts (ACCOR group, Pierre &Vacances...), recruited new affiliates, reporting and analysis of the performances.
Formations
Université Aix Marseille 1 Provence (Aix En Provence)
Aix En Provence2005 - 2007Master 2
Master in International Negotiation, Université de Provence, Aix-en Provence – 2005/2007
Formation focused on international trade, languages, marketing.
