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Jean-Jacques DUCLAUX

GRENOBLE

En résumé

Expert en optimisation de taux de conversion

Directeur du pôle de conseil pour Conversion Rate Experts (New York, Londres, Francfort, Hong Kong) http://www.conversion-rate-experts.com

Mes compétences :
Adwords
Analytics
Copywriting
CRO
E-mailing
Emailing
Ergonomie
Google
Google analytics
Google+
Marketing
Marketing direct
Médias
Médias sociaux
Omniture
SEM
Seo
SEO SEM
Testing
Trends
Usability
Web
Web analytics

Entreprises

  • Conversion Rate Experts - Head of Consulting

    2011 - maintenant
  • SUPRATRADERS - Directeur

    2008 - 2012 Fondateur de l'entreprise Supratraders, agence spécialisée en marketing internet (référencement, optimisation des taux de conversion et programmes de fidélisation).
  • Altran - Consultant Project Manager / Marketing Web

    Vélizy-Villacoublay 2006 - 2008 Project Manager et Consultant, marketing web.

    Gestion de projet et consulting pour la conception et mise en production de sites internet conçus pour des organisations mondiales ou banques privées genevoises.

    Conseil en référencement naturel, acquisition de liens sponsorisés, et analyse de statistiques web pour des marques prestigieuses de la Haute Horlogerie.


    Responsable de formations réalisées pour Pictet & Cie, Procter & Gamble, Richemont, Edipresse, Organisation Mondiale de la Santé, Union Internationale des télécommunications, Organisation Mondiale de la météorologie, Aéroport International de Genève, Bon Génie… etc.
  • Geneva Private Bankers Group (Groupement des Banquiers Privés Genevois) - Project Manager, e-learning consultant

    2005 - 2005 Communication coordination between the different actors on the project: content producers, e-learning platform seller and the banks involved. Needs and viability analysis. Educational scenario building. Solution testing, user benchmarking. Implementation of a user support team after the solution went live.
  • Apple Europe - Project Lead

    PARIS 2005 - 2006 Apple computer Europe a souhaité dévelpper son projet « Apple Distinguished Educators » en Suisse romande, ce projet avait pour objectif la promotion de l'usage des nouvelles technologies dans l'enseignement.

    Project lead of the « Apple Distinguished Educators » project aiming to promote the use of new technologies in educators’ day to day practises. Project coordination, recruitment of the participants, promotion of the project and events organization.
  • Public Instruction Department, Law faculty, Geneva University - Scientific associate

    2004 - 2005 Analysis of the different e-learning platforms available on the market. Subject matter experts interviews (law students). Functional specifications design matching users’ expectations. Collaborative development of an e-learning platform available at address http://sourceforge.net/project/mempo. Mempo is used for the purpose of the computerized legal research course at Geneva University.
  • Public Instruction Department, Direct democracy center/e-democracy center, Geneva University - Webmaster, System administrator

    2004 - 2006 Web design and maintenance of the websites for the Direct Democracy center (http://c2d.unige.ch) and e-democracy center (http://edc.unige.ch). Maintenance of the Direct Democracy center intranet. Staff training on intranet use. Writing and publishing the center’s weekly news reports. Technology watch in the domain of e-democracy.
  • Public Instruction Department, Information and management systems division - Database consultant

    2003 - 2003 Design and standardization of the conceptual model of a database. Users interviews aiming to design a practise coding.
  • Grenoble Superior School of Art (France) - Multimedia teacher

    2002 - 2003 Teaching student multimedia applications development techniques. Installing and administration an e-learning platform.
  • Florimont institute, Geneva, switzerland - Computer science teacher

    2002 - 2003 Teaching student html pages design. Framing of a workshop about famous painters.

Formations

Réseau