Menu

Jean-Marc MÉZIN

Paris

En résumé

- Marketing VP (Alcatel-Lucent) - February 2009 - Present
- Marketing Director (Alcatel-Lucent Services, Paris) - December 2006 - January 2009
- Marketing Director, (Alcatel Integration Services Division, Paris)- September 2005 - October 2006
- Senior Manager, Product Marketing (Genesys, San Francisco)- June 2002 - August 2005
- Product Manager (Genesys, San Francisco)- September 2000 - May 2002
- Product Marketing Manager (Alcatel Business Systems, Paris)- May 1998 - August 2000
- Key Account Manager (Alcatel Réseaux d’Entreprise, Lyon)- January 1997 - April 1998
- Geo Representative (Alcatel Réseaux d’Entreprise, Grenoble)- June 1994 - December 1996

Entreprises

  • Alcatel - Marketing Director

    Paris 2005 - maintenant . Defined and launched a new references development program to promote Alcatel-Lucent’s capabilities to execute large and complex projects (new success story template, virtual showroom promoting key references, etc.)
    . Managed a cross-functional team (Key Account Manager, Project Manager, Corporate Marketing Office, Communications, 3rd-party) to complete 20 new external success stories in 2006
    . Supported the field in pre-sales engagements to clearly articulate Alcatel-Lucent’s value proposition and unique selling points
    . Positioned Alcatel as a trusted partner to accompany service providers in their IP transformation programs
    . Raised awareness of Alcatel-Lucent’s role as a prime integrator in communication-intensive projects in key verticals markets such as Transportation and Energy (corporate web-site content update, new set of customer-ready presentations, etc.)

  • Genesys - Senior Manager, Product Marketing

    2000 - 2005 . Drove strategy for marketing several Genesys product lines (IP Contact Center, Outbound Contact, Voice Callback, and Reporting & Analytics) including product positioning and messaging, packaging and pricing, content creation for collateral and sales tools, and ongoing sales training and support.
    . Broadened experience in leading cross functional teams. Applied all elements of complete life-cycle marketing: including launch, transition and end-of-life; through both direct sales and indirect channels; using direct marketing, promotions and seminars.
    . Promoted Genesys and Genesys products to internal/external organizations, customers and analysts.
    . Built the Reporting & Analytics partner ecosystem (AIM Technology, Merced Systems and Siebel Analytics) to deliver a turnkey analytical solution.
    . Developed the Genesys Product Marketing Process for the Capability Maturity Model (CMM) Level 3 Certification.
    Responsible for a $ 20 million products portfolio.

    Achieved 34% improvement in Outbound Contact revenue throughout 2003 and 2004.
    Voice Callback won the 2003 Product of the Year Award from Customer Inter@ction Solutions Magazine.
    Network IP Contact Center received the 2003 TMC Labs Innovation Award from Customer Inter@ction Solutions Magazine.
    Won the 2005 Genesys “Best Business Improvement Contributor Award” in Marketing.

Formations

Pas de formation renseignée

Annuaire des membres :