Annecy2002 - maintenantHead of communication at SALOMON
(Public Company / AMER-Salomon Group; 1001-5000 employees; Sporting Goods industry)
January 2002 – Present
Responsibility for Softgoods Strategic Marketing
• Elaboration of Salomon Outdoor and Skiwear Strategic Marketing Platform (Territory/Positioning/Communication) valid across the two business units forming the softgoods division.
Head of Softgoods Communication Team
• Hired, trained and supervised 9 people, from project managers to experts
• Pilot the International marketing roadmap (advertising campains, sell-in programs, trade shows and show rooms, visual merchandising, product websites, PR, sports marketing actions…)
