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Jeanne-Marie FERRÉ

STRASBOURG

En résumé

I am a passionate marketing and communications specialist with a broad range of experience working with small companies to the world's leading blue chip companies in a diverse range of industries including PPE, food industry, building construction, safety, retail and non-profit.

I have successfully helped companies drive web traffic, improve PR, enhance brand awareness, formulate a CRM plan and ultimately drive sales.

I have been described as exceedingly creative, resourceful and customer focused. I lend these traits to each and every project I take on.

My areas of expertise include: design, copy writing, web strategy, global marketing & communication mix (offline & digital), email design, creative strategy, lead generation, social media marketing, and PR.

I am excited to tackle new challenges and help burgeoning companies put their best foot forward and increase the bottom line.

Please feel free to contact me !

Mes compétences :
benchmarking
Management
communication
International
marketing
trade marketing
publicité
CRM
datamining
Gestion de projet
Industrie
Adobe Photoshop

Entreprises

  • Würth Group - Marketing & Communication Manager France & Benelux chez Würth MODYF

    2018 - maintenant

  • Tereos - Communication Manager - UE

    Origny-Sainte-Benoite 2016 - 2018 > Define internal and external communication strategy for the 8 UE plants.
    > Establish and manage budgets.
    > Develop communication tools (in collaboration with sales, R&D, quality, HR and safety departments).
    > Coordinate the writing and distribution of articles for the professional press, group's internal magazine, intranet and websites.
    > Manage PR, media and partners.
    > Organize internal and external events : tradeshows and conferences.
    > Analyze the actions and establish reporting.

    Key achievements : launch of a new product based on vegetable proteins (print, events, TV), organization of a European safety day (8 plants) & internal seminars for management (300 people).

  • KNAUF - Marketing Manager Products

    Wolfgantzen 2015 - 2016 > In charge of product marketing strategy, brand policy and marketing actions with customers and prescribers (plasterers, masons, tilers, carpenters ...).
    > Define marcom actions with product managers and subsidiaries.
    > Take on a share of the animation of the building material dealers (ex: Point P, TIMOLIA, MCD), & to the launches of the products ranges and to the development of new activities.
    > Identifies market opportunities, customer needs and implements a marketing strategy for short and medium term.

    Key achievements: launch of a new range of sealants (print, events, web, instant win play, video).

  • RSI Video Technologies - Marketing & Communication Manager - EMEA ( (UE, Middle East & Africa)

    Strasbourg 2006 - 2015 > Create and manage the marketing & communication department.
    > Recruit and train the dedicated team.
    > Creation of corporate identity.
    > Define and deploy the strategic and operational marcom plans with regard to local specificities and distribution channels.
    > Conduct market research & benchmarking.
    > Analyze developments in existing offer and identify development opportunities.
    > Develop product pitches in collaboration with product managers and sales teams.
    > Develop print and web communication materials (catalogs, product documentation, press releases, videos, etc.), product arguments and tools for sales.
    > Working in project mode with French and foreign communication agencies (USA).
    > Develop and animate the loyalty program.
    > Design and implement the international media plan.
    > Manage PR.
    > Drive digital operations :
    • Administration and animation of websites and social networks.
    • CRM administration and implementation of processes.
    • Email campaigns.
    > Organize the company's participation in international tradeshows (UE, Mexico, Asia, ZA).
    > Interface with foreign subsidiaries (USA, UK, AUS, ZA).

    Key achievements : creation of the marketing and communication department , turnover x 4.5 over the period.

  • 1001 Listes (Galeries Lafayette et du BHV MARAIS) - Business Development/Marketing Assistant

    2005 - 2006 > Assist Business Development and Marketing Manager in the preparation of client proposals and pitches.
    > Organize promotional events (tradeshows) and manage all operations.
    > Update information on the company’s website.
    > Draft practice content and client presentations to further develop the company’s business development opportunities.
    > Help conduct research on clients/prospective clients, industry research and competitive intelligence to develop knowledge about the customers.

  • Au Crocodile (Emile Jung, 3* MICHELIN ) - Communication & Marketing Assistant

    2005 - 2005 > Strategic marcom recommendations to increase brand awareness, occupancy rate (ridership)…
    > Organization and participation in a gala dinner in the Fancy Food Show in NYC (with Chef Jean-Georges Vongerichten).
    > PR.

  • Ville Et Eurométropole De Strasbourg - Communication Assistant - Office of the Mayor (Fabienne Keller)

    Strasbourg 2004 - 2004 > PR, daily press review.
    > Media monitoring and analysis.

  • Conseil départemental du Haut Rhin - Communication Assistant

    2003 - 2003
    > Writing articles for print (magazine) and digital.
    > PR.
    > Website performance monitoring.

Formations

Pas de formation renseignée

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