Jerome ALFONSI

En résumé

Entreprises

• Gibson Innovations - Global Business Line Leader - Philips Audio, Video and Home Cinema

  2016 - 2018 Location : Hong Kong
  * Head of the Philips Audio, Video and Home Cinema division. Responsible for the global P&L of the division.
  * Lead the product & innovation roadmap definition and execution for Philips audio, video and home cinema products
  * Global Marketing activation plans creation and roll out in close collaboration with our Sales Organizations
  * Develop and drive the pricing and distribution strategy in close collaboration with the regional sales leads
  * Management of the supply base in China for the production of the various product ranges (choice of suppliers, co-development activities, cost negotiations, quality).
  * Interactions with key international customers in the context of international events such as CES, IFA and dealer conventions
  * Lead and manage the global Audio team composed of global product managers, business managers, product designers and Marcom (14 persons)
  * Direct reporting to the CEO of Gibson Innovations and the CEO of Gibson Brands

• Gibson Innovations - Global Business Management & Marketing Leader - Business Line Audio

  2013 - 2016 Location : Hong Kong
  * Definition of the global strategy and business plan (budget) for Audio in collaboration with the Business Line leader
  * Leading role in defining and implementing a Smart audio strategy for Philips Audio including the creation of dedicated ranges based on partnerships with Spotify, Apple, Google.
  * Monthly follow up of all aspects of the P&L and reporting through global and country business review meetings (MBRM)
  * Close collaboration with the global product team to define and activate the product portfolio and create new value propositions
  * Lead the definition of the global Marketing plan for the Audio range. Oversee its translation into specific country local activation plans
  * Lead and manage directly a team of 5 regional Business Managers for the Audio business

• Philips Consumer Lifestyle - Director Marketing Management Europe -App Enabled Accessories (IoT)

  Suresnes 2011 - 2013 Location : Hong Kong
  * Responsible for the marketing of the first Philips range of App Enabled Accessories working with both Apple and Android phones / tablets.
  * Responsible for the go to market strategy, planning, pricing and distribution policy
  * Close collaboration with the global product team to define the European range and to finalize distribution agreements with key European retailers
  * Follow up of all App analytics (downloads, usage, App reviews, in App communications) to optimize the product through updates and improve consumer experience
  * Monthly follow up of all operational aspects of the business plan for Europe : realization of the sales, growth margin, A&P planning, stock management and sales plan with the Sales Organizations
  * Interaction with key international customers and Press during international events (CES, IFA, dealer and Press events)

• Philips Consumer Lifestyle - Director Marketing Management EMEA – Audio & Multimedia Category

  Suresnes 2010 - 2011 Location : Amsterdam (Netherlands)
  * Marketing Management for the Portable Audio video portfolio in Europe.
  Business planning, pricing, distribution policy and go to market strategy
  * Responsible for the Home Audio Business in the UK sales organization

• Philips Consumer Lifestyle - Consumer Marketing Director - BG Accessories

  Suresnes 2009 - 2010 Location : Hong Kong
  * Lead of the consumer Marketing team responsible to create and activate the global product portfolio for the Personal Display category (Digital PhotoFrame, Portable Multimedia Players). Management of a team of 3 product managers
  * Creation of the product roadmap, portfolio management and go to market plan for the category

• Philips Consumer Lifestyle - Director Marketing TV Europe - BU TV – Region Europe

  Suresnes 2004 - 2008 Location : Amsterdam (Netherlands)
  * Definition of the Flat TV strategy and product range for Europe in close cooperation with the Categories (Global development teams based in Singapore and Brugge).
  * Ownership of the business management for the Large screen Flat TV for Europe: European pricing policy, long term sales plan and Margin management.
  * Specific focus on the launch of Philips Ambilight Flat TV

• Philips Consumer Electronics - Senior Product Manager TV Europe

  Suresnes 2000 - 2004 Location : Dreux (France)
  * Participate to all the TV projects developed in Singapore for Europe
  * Interface between the global development Center (Singapore) and the European Regional Business team.
  * Definition and validation of the specifications and the performance of the products in the fields of picture quality, sound quality and finishings.
  * Presentation of the product range to the Country Sales Organizations and to their key customers.

• Tefal - Product Manager Small Electric Appliances

  Rumilly 1998 - 2000 Location : Toronto (Canada)
  - Product Manager in the Canadian Sales Organization for Small Electric Appliances

Formations

• EM LYON

  Ecully 1994 - 1998 Master in Management

Réseau

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