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Details.ch
- Account Director / Business Development
2010 - 2013Develop and implement digital marketing initiatives for national and international brands in Luxury, travel & Tourism, Cosmetics, Industry, automotive.
Business developement of the agency across RFP management, events, awards, conferences organisation, direct marketing, etc,...
Recruit and managed an Account manager team (5 persons in 2013)
Accounts: L'Oréal, Air France, easyJet, Vacheron Constantin, Hublot, Boucheron, Baume&Mercier, CICR, Somfy, Bombardier Recreative Products
Key Results:
+ Diversification of the account portfolio of the agency
+ Extension of the service offering
+ Implementation of recurring services model
+ Acquisition of International accounts
+ Set the agency in a leading position on the Swiss French side.
Swissquote (ACM)
- Digital Marketing Manager
2009 - 2010In charge of global lead generation (Acquisition, conversion, retention) within 34 markets. Managed the company’s efforts for SEM, SEO, and display: CPC, CPM and CPL.
Managed a team of 5 persons.
ACM was acquired by Swissquote in 2010. ACM was leading company headquartered in Geneva, providing forex trading software with representative offices on 4 continents.
DDB
- Digital Consultant / Project Manager
2003 - 2008Design, production and management of Above and below the line digital campaign. Digital media buying in an international scale (awarness performance, Search). Digital Project management: inhouse, freelance and offshore team. On/off site audience analysis and reporting.
