Jerome LESUR

En résumé

Entreprises

• OUHLALA GOURMET CORP - President & CEO

  2009 - 2016 Creation of BUDDY FRUITS BRAND: Developing both a concept and a category which did not exist in the US market: the fruit pouch category.
  Growing Sales from 0 to 31M $ in 5 years (Ebitda 15% the Best year).
  Building the company and hiring the team in all departments and set it for success. Marketing, Sales, Logistics, finance, Supply chain: Company counting 28 people at the most, managing 5 direct reports, within the executive committee.
  Responsible for the entire company strategy.

• LORINA - Managing Director

  2004 - 2009 Opening and building of the US Subsidiary.
  Taking over the distribution of the brand in the region (from the former importer).
  Building up a team (Sales marketing, logistics, supply chain, finance - total of 16 People)
  Growing the business from 1M to 18M $ in Sales, both in private label and branded products (US& Canada)
  Fully responsible of the Sales and marketing strategy, P&L and Bottom line for the entire US and Canadian market, representing in 2009 (before I left in Early 2010), 28% of the total group sales and 37% of the Ebitda worldwide (of GEYER FRERES Group)

• LORINA - Export Director

  1999 - 2004 Starting from scratch and developing Export Sales in Europe, Middle East, US and Asian markets.
  Opened 21 markets Worldwide in 5 years (Most important: USA, Canada, UK, Japan, Hong Kong, Spain, and Dubai, South Korea).
  Managing Distributors and importers within each market, in order to grow the sales and have their team focus on our lines of products. Calling on Key retailers directly and negotiating additional promotions and items to be sold in their stores. Setting up Sales and marketing strategic plans within the importer and work closely to set common growth objectives for the LORINA brand. Conception of many sales support tools and documents adapted to each country.
  Sales Achievements: from 0 Sales to 4.8M Euros in 5 years.

• ROUTIN SA - Regional Sales director

  1997 - 1999 Managing 4 Sales reps and responsible for negotiating in Regional HQ and Distribution Centers for Leclerc, Intermarche mainly

• ROUTIN SA - Sales Rep

  1996 - 1997

Formations

• Inseec Bordeaux Business School

  Bordeaux 1993 - 1995 ``Masrter Degree ``Grandes Ecoles de Commerce'' (BAC+5), Mastered in Entrepreneurship, Sales and marketing strategy.

Réseau

Pas de contact professionnel