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Jocelyne PHILIPPE

BRYANSTON

En résumé

Mes compétences :
Product Development
Merchandising
line development
develop new sources
Staff management
Responsible for the jeans
Profit and Loss Accounts
Market Research
Manage the day
Logistics
Design
Business forecasting
Brand plan development

Entreprises

  • LONGCHAMP AFRIQUE DU SUD - Brand Manager & Business Partner

    2014 - maintenant I negociated and signed the LONGCHAMP Master License for South Africa. In partnership with a local investor I opened the 1st LONGCHAMP store in Cape Town (October 2014). And the 2nd store opened Mid of November 2014 in Johannesburg.

    Key Responsibilites

    - Real Brand Ambassador in South Africa ;
    - Brand plan development : new stores plan opening, Communication and Marketing ;
    - Management and execution : Manage the day to day logistics of the brand programs, budget and analysis, importations. ;
    - Business forecasting/results : work with the sales team to improve and increase sales in stores. P&L focusing on net sales and brand contribution ;
    - Sales : provide the sales organization and training on the brand and products ;
    - Merchandising : make sure that windows and store are in adequation with the Headoffice requirements

  • JBSA Fashion Consulting CC - Managing Director

    2009 - maintenant Key Responsibilities

    - Signed the BENSIMON Master License for Southern Africa ;
    - Real Brand Ambassador in South Africa ;
    - Establishment of BENSIMON brand in South Africa through multibrands stores and brand stores (3 Brand Stores have
    been opened in Cape Town & Johannesburg)
    - Liaison with BENSIMON Europe and development of a marketing strategy for South Africa

  • JBP ATTITUDE - Managing Director

    2005 - 2011 Creation et gestion d un point de vente BENSIMON a Biarritz.

  • BILLABONG EUROPE - Brand Manager

    2002 - 2004 Key Responsibilities

    Product development :

    - Recommend innovative concepts to redefine Billabong Girls & Kids image in the surf industry ; reinforce the brand ;
    - Margins and retail price setting ;
    - Monitor and execute the product development process in partnership with Design and production department

    Market Research :

    - Gather information on market trends, competitive selling and market growth in the sports sector ;
    - Gather input from sales channels/buyers/market to help in line development ;
    - Management and direction for sales and design teams in relation to developing ranges and route to market

    Marketing :

    - Presentation of ranges to internal and external parties ;
    - Planning and execution of global marketing materials including catalogues, advertisement and sales materials

    Staff management :

    - Designers, graphic designers and administrative assistant

  • LEE COOPER INTERNATIONAL - Brand Manager

    1995 - 2001 Key Responsibilities

    - Responsible for the jeans-wear sector (85% of the turnover) ;
    - Grow and expand the range
    - Marketing strategy
    - Launch new ranges for men and women
    - Management of Merchandising and Design team

  • LEVI STRAUSS EUROPE - Product Manager Assistant

    1995 - 2001 Ensure the development of German market products - Tops segment ;
    - Identify and develop new sources to answer their needs (ie : eastern block)

  • POLO RALPH LAUREN - Product Manager Assistant

    Paris 1990 - 1992 Adapt U.S collection to European market ;
    - Manage relationship with producers in Hong-Kong ;
    - Develop range to market delivery

Formations

Pas de formation renseignée

Réseau

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