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Jocimar CANDIDO DA SILVA

Rio de Janeiro

En résumé

Double degree engineer with multicultural and multidisciplinary background - I am passionate about innovation and entrepreneurship

Mes compétences :
Brésil

Entreprises

  • Lojas Americanas - Innovation Analyst

    Rio de Janeiro 2014 - 2014 Project Management

  • Carrefour - Marketing Anlyst Intern

    Massy 2011 - 2011 In order to meet customers’ expectations and reinvent what it means to go shopping in Europe, Carrefour has developed Carrefour planet, a new hypermarket concept. In this strategy, I was responsible for providing information and insights regarding customers, market and competitors to measure performance and support stores deployment in France.
    Responsibilities:
    - Business Process Automation;
    - Build a KPI dashboard and generate reports;
    - An in-depth situation analysis of candidate hypermarkets;
    - Analyse competitors, determine brand perceptions, market evaluation, understand customer profile
    - CRM data extration ( spatial query, geo-marketing, conso-style, RFM, price image and positioning, store catchment area, basket analysis, store cannibalization and performance, commercial equation, customer satisfaction and loyalty...)
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