Double degree engineer with multicultural and multidisciplinary background - I am passionate about innovation and entrepreneurship
Mes compétences :
Brésil
Entreprises
Lojas Americanas
- Innovation Analyst
Rio de Janeiro2014 - 2014Project Management
Carrefour
- Marketing Anlyst Intern
Massy2011 - 2011In order to meet customers’ expectations and reinvent what it means to go shopping in Europe, Carrefour has developed Carrefour planet, a new hypermarket concept. In this strategy, I was responsible for providing information and insights regarding customers, market and competitors to measure performance and support stores deployment in France.
Responsibilities:
- Business Process Automation;
- Build a KPI dashboard and generate reports;
- An in-depth situation analysis of candidate hypermarkets;
- Analyse competitors, determine brand perceptions, market evaluation, understand customer profile
- CRM data extration ( spatial query, geo-marketing, conso-style, RFM, price image and positioning, store catchment area, basket analysis, store cannibalization and performance, commercial equation, customer satisfaction and loyalty...)
