Joelson RAKOTOSON

En résumé

Entreprises

• Zain - Geomarketing

  Paris maintenant

• Airtel Madagascar - Geomarketing_Market Planning

  2007 - 2011 Working experience in Geomarketing / Market Planning:
  
  Planning:
  
  -Managing geomarketing and GIS related subjects
  -Site selection, Monitoring and Evaluation
  -Define boundaries for GSM_GPRS_EDGE_3G coverage
  -Assist radio planning team to define the area and population covered
  -Trade zone management
  -Create and define zoning for promotions at local and International. "National Location Based Charging, International Location Based Charging."
  
  Database Management:
  
  -Manage the Geomarketing Database: Minutes, subscribers, ROI (Return On Investment), by site, by trade zone management.
  -Perform a Zonal KPI’S analysis: ensure all zonal analysis CMS (Customer Market Share), SOGA (Share Of Gross Adds), SONA (Share Of Net Adds), Revenue per cell Id-site-region.
  
  Projects:
  
  -Handling implementation of "Village phones operators’: Rural Telephone in collaboration with the International Finance Corporation - World Bank.
  -Handling implementation of " Rural ICT” in collaboration with the International Finance Corporation - World Bank and “HNI” Human Network International.
  -Handling implementation of " Zain Mandroso” project of which to increase rural population access to the bank of Knowledge and all other internet resources. In collaboration with the International Finance Corporation (IFC)- World Bank and “HNI” Human Network International, Population Services International (PSI).
  -Handling location issues related with Marketing: geolocation of Bill board, bus shelters, wall painting…
  
  Surveys:
  
  -Coordinate a site survey with cross functional team: Engineer, corporate, marketing team.
  -Realized a site survey for corporate client in rural / urban across the country.
  
  Mapping:
  
  -Create a tool for managing and monitoring the suggestions and complaints from customers.
  -Ensure all mapping requested through mapping software: Map info, Google Earth pro, Map source, Arc Gis…
  
  Training:
  
  -Facilitation and Training support on the use of a GPS for sub-contractor, sales team
  
  Worked on a cross functional team in the key role of Geo-planning and Market planning in Zain_Airtel Madagascar.

Formations