Johanna FLEURANCEAU

En résumé

Entreprises

• LE TANNEUR - RESPONSABLE COMMUNICATION

  2014 - maintenant Organisation des campagnes de publicités (shooting, visuels...)
  Gestion du plan média (presse, affichage, Internet)
  Réalisation des outils de communications (magazine, communiqué de presse, invitations...)
  Organisation d'événements
  Définition de la stratégie Facebook
  Pilotage de l'agence de presse
  Mise en place d'actions de communication locales
  Gestion de la communication wholesale France et International
  Management d'équipe

• REMY COINTREAU - COMMUNICATION & PR COORDINATOR

  Paris 2011 - 2013 MISSION
  Guarantee the execution of communication and of public relations at an international level.
  Contribute and help markets execute creative ideas to obtain press coverage.
  
  KEY RESPONSABILITIES
  Coordination of the press agencies worldwide, definition of guidelines, implements tools in the markets,
  Production of communication tools : press releases, press kits, newsletters, invitations...
  Development of web activities : social networks, press room, aufeminin.com sponsoring
  Organisation of press day with Dita Von Teese, press day with Alexis Mabille during Cannes Festival, pop-up bar : Cointreau Fizz Garden (Brussels)
  Reportings : assess and analyse the impact of press actions
  Management of a trainee
  Shootings

• BELL&ROSS - CHARGEE DE COMMUNICATION

  2009 - 2011 MISSION
  Management and coordination of media plan
  Production of the advertising campaigns
  Analysis of media spending
  
  KEY RESPONSABILITIES
  Media buying : Ensuring the brand gets the best page rates and negociating best positions
  Build positive relationships with media partners
  Management of creative ressources, order the artwork, sending it to the publications
  Managing payments/accounts of advertising booked.
  Reportings and Competitive analysis to evaluate the impact of media activities
  Developing Web brand awareness : display, SEM campaigns, social networks

• CHRISTIAN DIOR COUTURE - CHARGEE DE COMMUNICATION

  Paris 2008 - 2009 MISSION
  Budgetary monitoring of media plans by products and by country
  Reporting of media spendings
  
  KEY RESPONSABILITIES
  Budget tracking on the different products : reday to wear, accessories, jewellery, men, kids...
  Maintaining updates and changes to visual plans
  Negociating the local media plans
  Manage the technical elements orders
  Establishing a database of all publishers and agencies
  Reportings, Analysis of media spending

• GERARD DAREL - RESPONSABLE COMMUNICATON

  Paris 2007 - 2007 MISSION
  Management and coordination of the communication strategy
  
  KEY RESPONSABILITIES
  Propose and develop brand's media and PR plans to maximize brand exposure
  Implement approved plans and activities
  Coordinate the production of PR tools
  Organization of press day
  Launching the Facebook page
  Management a team of 3 people

• PIETRI PUBLICIS CONSULTANTS - PRESSE (STAGE)

  2006 - 2006 Pietri : Agence de relations de presse spécialisée dans les secteurs mode/luxe/déco

• C&A - ASSISTANTE COMMUNICATION

  Paris 2006 - 2007 MISSION
  Accompany the implementation of the new communication startegy in France
  
  MAIN RESPONSABILITIES
  Assist in the startegy development and execution for all performance campaigns
  Produce the advertising tools
  Organise an incentive to encourage sales force
  Update website and corporate Intranet
  Interface between all the suppliers : pr agency, media agency, web agency, printer
  Follow-up on invoices

Formations

Réseau

• Claire VISONNEAU

• Gaëlle BRAYER

• Jean-Charles SARBACH*

• Jean-Philippe KLEIN

• Joëlle CAMBONIE

• Pauline BOUSSARD

• Raphael BASTIAN

• Sophie DE ROCCA-SERRA

• Thierry MERCIER