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KMR Holding - Higher Education
- Group Marketing & Development Director
2015 - maintenant
‐ Formulate and implement the sales & marketing strategy of Universite Privee de Marrakech & Vatel Hotel Busines School including webmarketing
‐ Positioning and launching campaigns of openings: branches in Dakar, Business School in Casablanca
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Strand Palace Hotel and Cambridge City Hotel
- Marketing Consultant
2012 - 2014
- Create new brand identity in line with the company brand values
- Ensure consistency and compliance across artwork materials and print/digital
- Manage media exposure through Trade and consumer PR support
- Conduct market research to determine market requirements, design and implementation of dedicated offers/packages
- Build strong partnerships with third parties (Theatre, shopping, clubs, spas etc.)
- Implement and manage Affiliate Marketing campaigns through innovative and incentive initiatives in order to develop revenue from network of affiliates
- F&B Marketing = Branding, promotional offers, off and online advertising, loyalty programs, local partnerships, web and community management
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Mazagan Beach Resort
- Marketing Director Resort
El Jadida
2010 - 2012
- Deliver the marketing strategy and activity plan for the resort including all communications, collateral, advertising, promotional activities both online and offline. All activity to be effectively delivered within agreed timeframe and budgets. Mazagan comprises a number of businesses areas – hotel, food & beverage, MICE, spa and golf, sports and leisure activities and nightclub, special events.
- Responsible for managing the creative team and implementing the day to day marketing activity for the resort
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Strand Palace Hotel
- Marketing Manager
2008 - 2010
- Manage SPH Corporate Branding and Repositioning Strategies across all market segments
- Implement the Marketing plan and deliver marketing activities within set budget
- Oversee the production of all promotional collateral as well as own-promoted documents, liaising with designers, printers and suppliers
- Plan advertising schedule, working closely with creative agencies and media partners
- Generate media coverage for the hotel along with PR agency
- Proactively identify and establish partnerships in liaison with other parties
- Overall responsibility for E-strategy through Marketing promotional calendar, emailing campaigns, packages set-up, monitor and performance results of E-campaigns
- Control management of website: development/updates, web reviews and monitoring through Analytics reports, affiliation program, as well as SEO and PPC strategy through web agency
- Devise and implement a web-based guest loyalty program
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InterContinental Paris Le Grand
- Marketing Project Manager
2003 - 2006
- Involved in the Relaunch campaign of le Grand (75 million Euro Renovation in 2003)
- Report to the Head of Regional Sales and Marketing, in charge of the implementation of the marketing plan for both Parisian 5 star hotels.
∙Communication : publications and advertising, promotions
∙Production of collateral on and off-line: brochures, flyers, direct mailing
∙Web contents, Partnerships and Events
- Handle from start to finish and manage multiple campaigns along with all the Key Account Directors of regions (UK, US, France, Italy, Germany, Benelux, Middle East, Asia Pacific, South America and Spain)
- Manage external suppliers (creative agencies, printers, photographers, media partners) and interface between internal departments
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InterContinental Hotels Paris
- Sales and Marketing Coordinator
2000 - 2003
- Coordinate the creation and production of sales collateral, Chain regional marketing campaigns (loyalty program for conference and leisure markets)
- Assist the sales team and the Director of sales for administrative and commercial enquiries: client requests, reservations, travel and familiarization trips arrangements
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Starwood Hotels & Resorts
- Sales Coordinator
Lancaster
1999 - 2000
- Coordinate and administrative support to the Director of Sales and the Account Director in setting all Request for Proposal Process for Key Account Companies in France
