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Julien DELÉTOILLE

Paris

En résumé

Brand platform / Brand Design / 360° action plan / Team management

Entreprises

  • Publicis

    Paris maintenant

  • TBWA\Being - Brand manager et consultant

    2010 - maintenant Being is the new TBWA worldwide agency network, since 2010.

    #OpenSkies / L’AVION (4 years and 6 months).
    Client key strategic and operational contact in France and the USA. Supervised by Bruno Tallent,
    CEO of Being.
    Manage TBWA Team from 4 to 10 people
    Coordination with L’AVION / OpenSkies PR and Shopper agency.
    - Brand consistency keeper.
    - Conception and creation of brand guidelines (L’AVION and OpenSkies).
    - Conception and implementation of 4 on/offline campaigns a year.

    #Transilien SNCF (2 years and 6 months)
    Day-to-day client contact, liaising directly with the chief communication officer and supervised by
    Antoine Lesec, Being consulting&Desing General Director.
    Manage TBWA Team from 4 to 10 people
    Coordination with other Transilien SNCF department (PR, production, headquarter) and TBWA
    agencies dedicated to SNCF.
    - Brand consistency keeper.
    - Day to day BtoC communication in the 380 SNCF train stations and aboard trains in the Paris
    district. 100+ communication actions implemented every year: conception of flyer, brochure, poster.
    Conception and activation of specific communication kit, launch and promotional event, mini
    website.
    - Conception and implementation design solutions of new Transilien style concept station (Gare du Nord, Evry, Ermont station) and new design of train interiors (Train line RER C).
    - Positioning and brand design of the BtoB Transilien offer “Solutions Entreprises”.

  • TBWA\Consulting - Brand consultant

    2006 - 2010 TBWA global branding agency: consultancy and design
    Part of TBWA\Sport.
    Main brands: Transilien SNCF, OpenSkies/L’AVION (a British Airways company), adidas, La Poste,
    Renault, Fives.

    #OpenSkies/L'AVION
    See Being experience.

    #Transilien
    See Being experience.
    #Fives (9 months)
    Worldwide engineering firm. BtoB offer.
    Consultancy and design brand mission.
    - Reshaping the brand portfolio: More than 10 different brand identity reshapes in a unique strong
    worldwide brand.
    - Communication plan to launch the new Brand identity and values over international Fives sites.

    Missions for TBWA\Sport
    #adidas
    Sport Consulting mission for French Football team.
    - Shaping the strategic route for the new French football team jersey. Campaign name “This Jersey
    is not mine”.
    - Strategic and operational mission for formulating adidas response to French Football Federation
    Request For Proposal and quotation with a view to becoming Official provider up to 2011.

    #Renault
    Sport Consulting mission to define Renault’s involvement in French Rugby.
    - Brand platform / Naming / Design of the identity “la Famille RRRugby”.
    - On and offline activation of the brand platform in partnership with others TBWA agencies.
    - Offline : print, event during French Rugby match.
    - Online : creation of a rugby social network, sweepstakes (with BDDP agency).

    #La Poste
    Sport consulting mission for in-house and corporate communication dedicated to Yohann Diniz,
    World Class athlete (walking European champion) and La Poste’s employee.
    - Communication plan anchored on pick moments such as Worldwide Championships in Osaka,
    Olympic Games in Beijing.
    - Stakes: increase Diniz awareness, strengthen employees’ proudness.

    #Professional Awards
    Effie Awards for L’AVION / OpenSkies, category “small budget”.
    Strategies Design award for L’AVION / OpenSkies.
    Observeur du Design Award, deserved by French Industry Ministry.
    Strategies Sport Award for adidas.

Formations

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