Mes compétences :
Branding
Stratégie digitale
Stratégie de communication
Publicité
Marketing stratégique
Marketing
Entreprises
BETC
- Directeur Général Adjoint
Pantin2012 - maintenantCo-founder Traction agency (BETC Group) for Citroën.
Peugeot, McDonald's (strategy and campaigns to adapt French market, Euro2016 and other sports partnerships, etc.), Veolia, Hennessy artistry program, Paris2024 Olympic bid, etc.
Management of the Havas Group's biggest international account (Peugeot). 10 to 15 global and integrated campaigns per year and 40+ people managed.
Management of the integration of digital expertise and integrated strategies within teams.
Development of material suited for any media (off, on, POS, content, etc.) from media neutral platforms.
BETC Euro RSCG
- Directeur Conseil
2011 - 2012
Leo Burnett
- Directeur Conseil / Directeur Adjoint du Planning Stratégique
Saint Denis2011 - 2011Work on Kellogg's, Johnny Walker, Ministry of Culture, Quick (fast-food company).
Leo Burnett
- Directeur du Développement
Saint Denis2009 - 2010Conception of the agency's global new business strategy.
Renovation of the agency's local positioning.
Contribution to the Leo Burnett's network new business strategies.
Publicis
- Global planning director on Renault
Paris2008 - 2009Conception of global integrated strategies for the Renault and Dacia brands. Work on local adaptations of global marketing platforms. Conception of integrated and global media strategies including digital, BtoB and POS platforms. Conception of the Alpine & Gordini brands relaunch platforms.
Publicis
- Planneur Stratégique International
Paris2006 - 2008Renault, Dacia, Club Med, EuropCar
Universal Music Group
- Assistant Direction Relations Presse