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Julien TRAN

Clichy

En résumé

Truly passionate about Digital, I am graduated from a Master Degree specialized in Digital Marketing. My scholarship leads me to have a few experiences in Digital as a Community Manager and as a Media Account Manager.

By the end of 2012, I joined Yahoo! as a Media Account Manager Junior to develop my experience and knowledge in the online advertising industry.

Mes compétences :
Office

Entreprises

  • Amazon - Traffic Manager

    Clichy 2014 - maintenant

  • Yahoo - Assistant Media Account Manager

    PARIS 2012 - 2013 Yahoo! is focused on making the world's daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the globe.

    Management of Display campaigns:
    - Strategic recommendations & Media Planning for the 5 leading Ad Agencies of French Market (Publicis, OMG, Havas, Aegis & GroupM)
    - Traffic and campaign inventory booking
    - Optimization and monitoring of Display, Direct Response & SpecOps campaigns
    - Media plan testing
    - Campaign Reports : standard KPI analysis & thorough reports

    Display expertise:
    - Studies and reports focused on Homepages and Logins audiences

  • Claire-Laure - Chef de projet marketing

    2011 - 2012 Project manager for a clothes retailing brand "Mouvance"
    - Women ready to wear market research
    - Drafting specifications
    - Creation of a modern website (http://www.mouvance-paris.com)
    - Promotional photoshooting
    - Modification and optimization of the retail space

  • Cleec.com - Community Manager

    2010 - 2010 - Animator and Moderator of cleec.com
    - Developping online communities through the website and social media
    - Promoting the website and SEO optimization
    - Creating quality contents and newsletters
    - Competitive monitoring
    - Creation of sports events (once per week)

  • ARMANI - Vendeur

    Milan 2009 - 2009 Reception and sales (international customers)

  • Disneyland Paris - Vendeur

    Chessy 2007 - 2008 Reception and sales (international customers)

Formations

  • SOUTH BANK UNIVERSITY (London)

    London 2010 - 2010 Marketing, new communication and media, new product development

  • Institut International Commerce Distribution

    Paris 2008 - 2013 e-business, webmarketing

    5 years course: Marketing, International Law, Management, Finance, Digital Marketing/Web Marketing.

    Master thesis:
    Display strategies for the optimization of online purchasing.

    association project : Project Manager ICD Golf Trophy

  • INALCO

    Paris 2006 - 2008 Oral and reading comprehension, writting, China's culture and history, International business (marketing, micro-macro economics, law)

Réseau

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