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Karin OLSSON

Paris

En résumé

Over fifteen years experience in international B to B marketing and communication in high-tech companies. Mainly in software start-ups but also specialised pharmaceutical companies.

Covers most aspects of both strategic and operational marketing as well as internal and external communication and PR. International profile, fluent in English, French, German and Swedish. Good verbal and written communication ability, strong social skills.

Mes compétences :
Marketing
Marketing opérationnel
Communication

Entreprises

  • Salezeo - Directrice Marketing

    Paris 2011 - maintenant SALEZEO, LE PREMIER RÉSEAU SOCIAL DES PROFESSIONNELS DE LA VENTE

    Totalement gratuit, le site Salezeo permet aux membres inscrits :

    De cibler des prospects et d'obtenir gratuitement leurs coordonnées directes ainsi que des informations pertinentes sur leur société,
    D'échanger des conseils et des anecdotes avec d'autres commerciaux via un forum dédié,
    D'accéder à une riche bibliothèque de techniques de vente utilisées par les meilleurs vendeurs,
    De suivre l’actualité de la profession via un fil d'information très régulièrement mis à jour.

  • Aldebaran Robotics - Head of Marketing B to B

    Paris 2010 - maintenant Head of the B to B marketing team.

    - Product management, Product Roadmap development, Product Deployment, Product launch plans.
    - Market knowledge, market studies, client surveys.
    - Global and regional marketing and media plans and budgets for EMEA, APAC, Americas.
    - Lead generation and market development. Event Marketing, Email marketing, Telemarketing.
    - On and off-line community management.
    - Sales tools, collateral, promotions.
    - PR, Press releases, press conferences.

  • PA Consulting Group - Marketing Manager Information Technologies

    Londres 2009 - 2010 Responsible for all marketing activities for the IT consultancy business on the US market. Events, webinars, emailing campaigns, collaterals, marketing planning.

  • Emailvision - Marketing Manager

    Clichy 2008 - 2009 - Launch of new subsidiary on US market.
    - Responsible for event marketing and trade shows.
    - Development of customer care program.
    - Development of on-line ad campaign.

  • Orphan Europe - Communication Manager

    2006 - 2008 - Development and execution of global communications strategy, plan and budget.
    - Responsible for Public Relations.
    - Development of new website.
    - Redefinition of corporate visual identity.
    - Creation of corporate collaterals (corporate brochure, corporate film...).
    - Responsible for Internal communication.

  • Prima Solutions - Marketing Manager

    2003 - 2004 - Responsible for marketing and communications in six European countries.
    - Responsible for Public Relations.
    - Organization of product launch events.
    - Development of new multilingual website, management of emailing campaigns.
    - Creation of collaterals (brochures, product sheets, customer testimonials).
    - Responsible for advertising campaign in France.
    - Co-marketing activities with partners.

  • Smarttrust - Marketing Communication Manager

    1997 - 2001 - Development of global marcom plan and budget.
    - Responsible for the execution of all marketing activities (PR program, web site, event marketing, collateral, advertising, trade shows, management of PR and ad agencies internationally.)
    - Planning and implementation of company name change, new market positioning and branding.
    - Management of a marketing assistant.

Formations

  • Uppsala Universitet (Uppsala)

    Uppsala 1986 - 1990 Degree of Master of Science in Business Administration and Economics.

Réseau

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